The Perfect Lead Magnet – Melanie Duncan

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Discover the secret to building a list of your dream clients & customers

Most business owners are so overwhelmed by everything that they need to do, that they put little to no thought into what to offer people for signing up for their email list.

They know that they should be building their list, they just don’t really know how, so they slap something up on their site and then painfully struggle for years to attract the attention of their dream clients and customers.

There is a better way.

What you choose to give people for signing up for your email list can make or break the success of your business.

Get The Perfect Lead Magnet – Melanie Duncan, Only Price 25$

LET ME EXPLAIN…

• To sell more of your products and services you need to get more of The Right people on your email list.
• To get more of the right people to sign up for your list…You Need A Better Offer.

Here's what works…

GIVE PEOPLE AN AMAZING REASON TO SIGN UP FOR YOUR LIST.

(Get rid of that boring newsletter sign-up and create something that people will go crazy for!)

Believe it or not, no one actually wants to sign up for an email list, just to sign up for another email list.

If you want to get more sign-up's, you’ve got to entice people with something that they actually want.

START BY CREATING SOMETHING INNOVATIVE & UNIQUE

Do you want to know how to stand out online? Create something that no one has ever seen before. You’re not boring, so don’t let your offer be!

This is your chance to showcase your creativity so that you can stand out.

In most cases, what you offer to get people to sign up for your list will provide their first impression – you need to make it count!

AND DON'T TRY TO APPEAL TO EVERYONE (OR YOU'LL APPEAL TO NO ONE).

When you have the right offer, you attract the right people.

When you offer something vague and general, not only does it sound lame, but it prevents you from building a list of targeted prospects who are actually interested in buying what you have to offer.

Your Focus Should Be On Building A List Filled With Quality Over Quantity.

To Do This You Need A Perfect Lead Magnet.

THE PERFECT LEAD MAGNET

1. Is a strategic sampling of the value that you have to offer.
2. It can be obtained for free, in exchange for a prospect's email address.
3. It is memorable, instantly positions, and creates a desire for more.

A Perfect Lead Magnet not only attracts more of your dream customers, it makes selling more of your products & services effortless.

It doesn't just attract more leads, it attracts the right leads.

This how you build a business flush with income, influence and impact.

THE AVERAGE LEAD MAGNET VS THE PERFECT LEAD MAGNET

THE AVERAGE LEAD MAGNET

• Blends In And Doesn't Differentiate
• Hurts Instead Of Helps Your Brand
• Leaves Prospective Buyers Underwhelmed

THE PERFECT LEAD MAGNET

• Stands Out and Instantly Sets You Apart
• Provides Value & Positions You
• Creates A Desire For Your Products & Services

YOUR LEAD MAGNET MAY BE REPELLING YOUR DREAM CUSTOMERS (INSTEAD OF ATTRACTING THEM).

What you use to attract people to you is boring, generic and lacks value – people assume that your business is boring, generic and lacks value.

Talk about making it impossible to stand out online…

You will blend in with everyone else and fail to capture your dream customer’s attention.

The real secret to attracting your dream clients and customers is to create something special that will give people a taste of the talent that you have to offer.

A Bad Lead Magnet = A Bad Customer Experience

What do people receive from you after they sign up for your email list? 

What you decide to send people within the first 24 hours after they sign up can make or break their decision to buy from you forever.

Are you delivering a WOW experience that leaves them tingling with excitement to learn more about you and what you do?

Or are you assaulting them with a WOW experience that lacks any real originality or value?

You only get one chance to make a first impression.What does your lead magnet say about you?

If you’ve got a few people on your email list, but it’s taking a lot longer (and it’s been a lot harder) to get people to sign up than you thought it would be…

You Need a Perfect Lead Magnet.

If you have offer something to get people to sign up for your list, but it does not deliver the value that you have to offer…

You Need a Perfect Lead Magnet.

If people are signing up for your list, but they aren't buying your products or services…

You Need a Perfect Lead Magnet.

If making a better lead magnet on your “to-do” lists for months (but you have no clue what to create)…

INTRODUCING

THE PERFECT LEAD MAGNET

IT'S WHAT'S ON THE INSIDE THAT COUNTS

LET ME HELP YOU FIGURE OUT EXACTLY WHAT YOUR LEAD MAGNET SHOULD BE…

• This program will guide you through the list building process so that you can build a better list with higher quality leads FASTER.
• I can show you how to quickly get your business in front of the right people so that you spend less time worrying about customers, and more time creating exceptional products and programs for your customers.
• Gain access to the system that I've personally used to build email lists of hundreds of thousands of dream clients and customers in both my ecommerce and online education businesses.

My own Perfect Lead Magnets have generated millions in revenue in BOTH ecommerce & service industries – so I know that this strategy can work for you too.

PUSH THE ENVELOPE

LET'S SEE WHAT YOU'VE GOT.

FEATURES + MODULES

100% Online with Full Instant Access: 

Training Videos + Comprehensive Workbook + Downloadable Videos 

INSIDE OF THE PERFECT LEAD MAGNET, YOU'LL FIND 5 DISTINCTLY DIFFERENT MODULES THAT ALL HELP YOU BUILD TREMENDOUS KNOWLEDGE AND EXPERIENCE IN A HIGHLY ACTION ORIENTED MANNER.

MODULE 1:

FIGURING OUT WHAT TO OFFER AS YOUR PERFECT LEAD MAGNET, WHY THIS IS IMPORTANT

The number one thing holding most people back from creating a lead magnet is not knowing what to offer.Inside of this exciting first module I'll help you understand your dream customers (and figure out what they really want) in a simple and strategic manner that you've never seen before. I'll be sharing with you the way that I develop the brand and message behind all of my businesses, and how you can use that information to stand out and connect with your dream customers too!

• Discover the ABC's of the Perfect Lead Magnet and how you can use them to attract the right people to your business.
• If you want to stand out, you need to know how to leverage your unique strengths and skills and use them to "flavor" your offering. I'll show you how.
• Proper market research is one of the main pieces most small business owners are missing (which is why they often don't know what to offer and struggle to get exposure). I'll teach you to quickly and easily understand your dream clients and customers.
• Plus: expansive examples of every type of lead magnet to get your creative juices flowing.
• You'll walk away confident with a powerful topic and strategic format for your Perfect Lead Magnet.

MODULE 2:

HOW TO ACTUALLY CREATE YOUR PERFECT LEAD MAGNET

Inside of this module, you'll have access to several step-by-step tutorials on how to create everything from a stylish PDF guide to a comprehensive video training. Just follow the instructions and you'll have your PERFECT LEAD MAGNET completed in no time!

• This is your plan to follow for Perfect Lead Magnet creation –Start to Finish!
• Use this proven step-by-step system to quickly and easily create Perfect Lead Magnets for your business.
• I'll show you how to use your knowledge of your customer, your business and yourself to pick the proper format, look and feel that will blow your prospects away!
• I'll introduce you to my favorite software and tools for creating lists, PDF guides, video trainings, quizzes and checklists and more.
• I've spent the time researching and personally testing all of these so that you can just follow my system and quickly get it done.

MODULE 3:

HOW TO DESIGN & CREATE YOUR PERFECT OPT-IN PAGE

Inside this module, you'll discover how to combine the two incredibly powerful pieces: Art & Copy. I'll show you how to make the sexiest looking lead magnet out there that people will be clamouring for, and how to write the most compelling copy to attract your dream customers.

• I'll show you the tested layout that I've found performs best for getting sign up's.
• My proven formulas for creating headlines that grab your reader's attention, motivates them to keep reading and take action. Take these plug and play headlines and you'll be amazing how quickly you can master copywriting once and for all.
• We'll go over the difference between features and benefitsthat will empower you to quickly write copy that converts.
• My secret strategy call-to-action copy writing strategy that makes signing up – seamless!
• Discover how I make gorgeous opt-in pages (that will make your brand look like a million bucks) without the help of a graphic designer!
• Plus the simplest and most effective split testing strategy – it's no longer difficult or confusing!
• And scripts that you can use for your perfectly packaged welcome sequence.

MODULE 4:

OPTIMIZING YOUR SITE FOR OPT-IN'S

When building our email list, many of us miss out on properly utilizing the biggest asset that we have – our site! Regardless of how many people are visiting your site, the people who make it there are incredibly targeted and you should make it your goal to get each and everyone of them onto your list. No visitor left behind!

Now I'm not just talking about adding a little newsletter sign-up in your sidebar. I'll show you over 28 places, and several incredibly surprising ways, to get visitors to sign up on your site.

• You'll discover the 4 main areas to optimize on your website that will get you the biggest wins, in the shortest amount of time.
• My proven step-by-step system for using your blog to turn readers into sign-up's (with tons of examples).
• The best places to showcase your Perfect Lead Magnet (and how to make people want it – bad).
• I'll remove the overwhelm site design, and show you simple tweaks that you can make yourself.
• You'll be excited to enhance your visitor's experience when I show you how to use pop up's the right way.
• Plus the simplest and most effective split testing strategy – it's no longer difficult or confusing!
• Plus a simple software demo that will show you how I doubled my opt-in rate across all of my sites.

MODULE 5:

HOW TO QUICKLY GET A TON OF EXPOSURE FOR YOUR PERFECT LEAD MAGNET (ANDDRIVE TARGETED TRAFFIC TO YOUR PAGE)

I can show you simple- yet significant ways to get your business the targeted exposure that it deserves. This includes both free and paid strategies for quickly dialing up the amount of people who see your offer and increase your impact. I'll share with you the proven systems that I have used to get over 200,000 people selling both products & services) on our email lists in just a few short years!

• You'll discover how to use your social media presence to its advantage and capture new leads.
• The small parts of your business you use DAILY that are leaking leads.
• A smart guest posting strategy that has landed our clients major features such as the Huffington Post!
• How to get people to share your content and spread the word for you!
• Facebook Ads – done right, for as little as $5 a day.
• A lead generation strategy using a surprising platform with over 60 million unique users.
• You'll walk away with unbelievable clarity on what to focus on now that you know the best options for maximizing your traffic.

HOW IS PLM DIFFERENT?

Unlike a lot of other list building programs out there, I've built a list of over 150,000 of my dream clients and customers in less than two years – resulting in being able to sell millions of dollars of my products and services.

MOST LIST BUILDING EXPERTS HAVEN'T ACTUALLY SUCCESSFULLY BUILT A LIST.We live in a crazy world, and unfortunately there are a lot of people out there creating products and programs who "talk the talk" but haven't “walked the walk.”

MOST LIST BUILDING PROGRAMS OUT THERE WILL TELL YOU THAT IT DOESN'T MATTER WHAT YOUR LEAD MAGNET IS AS LONG AS YOU HAVE ONE – WRONG.What you offer as your lead magnet is incredibly important. 

• Not just because it determines how quickly you build your list, but because it determines WHO joins your list.
• The lead magnet that you offer is CRITICAL to attracting the RIGHT leads. 
• If you have the wrong lead magnet, you are going to build the wrong audience. 
• If you build the wrong audience you will struggle to sell the products and programs that you have created for your "ideal customer."

MOST LIST BUILDING PROGRAMS OUT THERE WILL TELL YOU TO JUST THROW UP ANY OLD OPT-IN PAGE.I am going to show you how to create opt-in pages that are remarkable in their attention to detail in regards to design (because the look and the feel of your opt-in page most likely their first touchpoint and the entrance to your brand). 

• You only get one first impression right? Are you happy with yours? 
• Stop using horrible looking templates because you don't know which colors to use, fonts to mix, or how to create great images. 
• You don't need to be tech savvy or a graphic designer to create incredible opt-in pages. 
• I can show you how to create beautiful, professional looking pages that you can quickly create yourself. 
• The images you use, the copy you write all is incredibly important! I'm going to show you how to do this RIGHT so that you don't miss out on turning a single visitor into a lead.

MOST LIST BUILDING PROGRAMS WILL TELL YOU TO JUST PUT A LITTLE OPT-IN BOX FOR YOUR NEWSLETTER ON YOUR SITE.I'm going to show you how to maximize options on your site in over 15 unique ways to make sure that your hottest prospects (aka people visiting your site) actually end up on your list.

MOST LIST BUILDING PROGRAMS GIVE YOU A MILLION IDEAS OF WHAT YOU COULD DO, BUT NEVER TELL YOU WHAT YOU SHOULD DO.I am going to make this simple and easy by refining all of the ideas out there and providing you with a clear plan to follow to build your list based upon culminating several of the "best" list building trainings out there and researching the proven best practices from the real experts in the space.

THE RESULTS

THE RESULTS ARE IN…

1. MEET SHAWNA

I TRIPLED THE SIZE OF MY EMAIL LIST!

SHAWNA LAVELLE – SHAWNA BREA

Empowers fresh entrepreneurs to start a business by helping them focus on six key stages during the building process.

BEFORE TRAINING

I heard time and time again that any freebie will do, as long as you have something on your site for people to sign up for. I really struggled to focus on a lead magnet and other list building tactics. I questioned why I should put effort into this. I read an article here, a blog post there, but it was great to have it all in 1 place: The Perfect Lead Magnet! 

"I had never created an opt-in page prior to this training, and now, I feel like a pro!"

COURSE RESULTS

More than tripled my list size using 2 lead magnets with 39% conversion rates! 

Implemented Melanie's Challenge strategy! 

Made a fun flip book using my repurposed content! 

Followed Melanie's Thank You Page format for after sign-ups and garnered tons of Facebook engagement! 

"I'm finally in control of my email list growth. I've never felt like this before!"

2. MEET MELISSA

I MORE THAN DOUBLED THE SIZE OF MY EMAIL LIST!

MELISSA EDMONDS – PROSHAPE FITNESS

Runs a health and fitness website to help people get in shape without resorting to crazy crash diets.

Started out doing fitness competitions, but then got creative in the kitchen.

BEFORE TRAINING

I’m juggling a full-time job while also starting my business (and planning a wedding)! I’ve always had a lot of ideas and information, but struggled with the best way to get my ideas out there and make them happen! 

“I’d heard so many of the basic list building strategies – I needed something different!”

COURSE RESULTS

I more than doubled the size of my list!

Wrote a guest post for Huffington Post that resulted in hundreds of new high quality leads!

“I’m making better use of my time and resources now. I no longer feel stuck!”

3.  MEET BONNIE

I MORE THAN DOUBLED THE SIZE OF MY EMAIL LIST!

BONNIE WILLIAMS – HEALTHY OILING

Empowers women to take control of their health by using essential oils as part of a network marketing company.

Spent the last 10 years working with her husband teaching natural horsemanship.

BEFORE TRAINING

I didn’t think about list building strategically at all. It was just another big task on the to-do list. I spent so much time overthinking because I didn’t want to do it wrong. I was paralyzed and essentially, never built my list. 

“I was very overwhelmed by trying to figure out how to use social media for lead generation.”

COURSE RESULTS

More than doubled the size of my list!

Had my BEST MONTH OF SALES EVER after implementing the Perfect Lead Magnet content.

Went up an ENTIRE RANK inside my MLM program.

My husband, Jerry, went through the program with me and added 475 people to his email list (using Melanie’s advanced marketing strategies and achieving an immediate 10% conversion in sales!)

“I now feel empowered to express my own personal style in promoting my business AND in building my list.”

4.  MEET DONNA

I INCREASED THE SIZE OF MY LIST BY 20 PERCENT!

DONNA GALATAS – THE GALATAS GROUP

Sells a human resource membership program for small businesses and franchises.

Previously did human resources consulting, but switching to a product-based business.

BEFORE TRAINING

I was afraid of marketing online. Nothing was working because my tactics weren’t cohesive. Through this program, I overcame my fear of marketing online. I was trying to stay on top of all the various ways to market, software to use and psychology behind every method which was making me pull my hair out – literally!

“I didn’t know how to turn our Pinto into a Maserati!”

COURSE RESULTS

Increased my list by 20%!

Used Melanie’s streamlined system to create 10 different lead magnets in 2 months!

Received feedback from an existing client who said we look like a MILLION DOLLAR COMPANY now!

Approached by a U.S. Fortune 50 Bank with a potential of 700 clients.

Scouted by a benefits consultant with a potential of 300 clients.

“Now we finally know how to structure everything around the process so that we gain our ideal clients and can enjoy the process.”

THE WHO

HI, I’M MELANIE DUNCAN.

HERE ARE FOUR QUICK FACTS ABOUT ME TO GIVE YOU AN IDEA ABOUT WHAT I DO, WHERE I'VE BEEN, AND WHY I DO WHAT I DO BEST.(AND CREATING GREAT LEAD MAGNETS HAPPENS TO BE ONE OF THEM)

• I'VE BEEN RUNNING MY OWN ONLINE BUSINESS FOR SEVERAL YEARS…and I’ve got what it takes to start and grow a successful business online down to a science. I own businesses in a variety of industries from fashion and home decor to online education. My business have been featured on Good Morning America, NBC, New York Magazine, and in dozens of publications across the globe.
• I'M AN INTERNATIONAL AWARD WINNING SPEAKER…and have presented on topics such as “modern selling” from the stages of Stockholm to the Conde Nast Headquarters here in my hometown New York City.
• WHEN I STARTED MY FIRST ECOMMERCE BUSINESS SEVERAL YEARS AGO, I HAD A REALLY HARD TIME GETTING CUSTOMERS.I tried all of the old world tactics from going door to door, trade shows, print advertising, even cold calling – which was just awful. I struggled busting my buns for over a year, and all I had to show was a ton of frustration and a pretty terrifying amount of debt. Right when I was ready to quit, I took one last chance and decided to embrace the new world of marketing my business online. That was when everything changed for me.
• SINCE THEN I'VE BECOME OBSESSED WITH HOW TO BUILD PASSIONATE COMMUNITIES AROUND ALL KINDS OF DIFFERENT PRODUCTS AND SERVICES.I’ve honed in on what really works and not only build lists of hundreds of thousands of people in my businesses across a variety of industries, but I’ve taught thousands of other people how to do it in their businesses too.

WHO IS THIS RIGHT FOR:

This is an intermediate list building training, meaning this is for people who already have an email service provider set-up, are building a list (even if it's just teeny tiny), but want bigger results faster. This is not a 101 list building training where I will waste time teaching you things that you could just Google. This training is focused solely on remarkably strategic tactics that will help you start collected targeted leads faster than ever.

THE OPTIONS

THE ENVELOPE, PLEASE…

CHOOSE FROM THE FOLLOWING 2 PACKAGES AND PICK THE EXPERIENCETHAT BEST SUITS YOUR NEEDS…

VIPTHE ULTIMATE EXPERIENCE

The VIP level is for those who simply want the best – and a little extra. This is for people who have their sights set on success, aren't afraid to invest in themselves and want access to the right tools and resources for growth.

JOIN TODAY AND GET

1. 5 MODULES OF DOWNLOADABLE VIDEO TRAINING

Inside the classic version of The Perfect lead Magnet, you will receive instant access to all 5 engaging modules of video training. You will have lifetime access to all of the training videos to watch and review at your leisure.

2. PDF WORKBOOK

The comprehensive core content is paired with a helpful PDF workbook that you can print out and use to follow along, take notes, and participate in the insightful exercises.

3. DELUXE PDF VERSION OF THE PERFECT LEAD MAGNET

Have you ever wished that business strategy could look as good (and be as engaging) as reading your favorite fashion magazine? Now it can. We spent several months designing this polished digital edition by turning all 5 modules of course content into a beautiful 225+ e-book that you can read all cozy and curled up, or use to flip through at a glance.

4. PRIVATE MEMBERS COMMUNITY

All deluxe members are invited to join our private Facebook group for an entire year for extra support from my team and the opportunity to connect with your fellow members.

5. COVER CREATOR SOFTWARE

A Perfect Lead Magnet not only provides value, but it looks as good as the content inside of it. Don't have a professional graphic designer on staff? Then use this software to create incredible promotional images of your lead magnet that you can use on your site, social media and your opt-in pages to increase conversions and build your list fast!

6. GRAPHICS PACK

Our complete graphic pack with professionally designed icons showcasing the most popular forms of lead magnets (checklists, worksheets, coupon, guide, list, quiz, etc.) Customizable buttons that you can use on your site as part 1 of a 2-step opt-in process (you'll learn all about this inside of our training.)

7. 2 TICKETS TO NYC WORKSHOP

VIP members receive 2 tickets to attend any of my widely acclaimed full day workshops in 2015. Bring a friend (or your business partner) and join me in New York City for a full day business growth workshop. Just pay a $97 materials fee per person. See Details Here. Instructions for how to claim your tickets will be sent to you after enrollment.

8. BONUS 1: COURSE COMPLETION KIT

Your plan for successfully consuming and applying the information inside this course. Get access to an hour a day plan, master course checklist, video guide, and other helpful tools to help you stay organized and take action so that you can get results.

9. BONUS 2: LIST BUILDING CHALLENGE

Join Melanie and a very special guest to discover a proven (and fast) formula for list building. You'll get access to an exclusive video interview so that you can see firsthand how this woman successfully hosts challenges to build her thriving community (and a list of over 300,000 people) in just a few short years. You'll discover the key steps to put in place to format your challenge correctly and get people to spread the word for you.

CLASSICDIGITAL EDITION

JOIN TODAY AND GET

• COVER CREATOR SOFTWARE
• GRAPHICS PACK
• 2 TICKETS TO NYC WORKSHOP
• DELUXE PDF VERSION OF THE PERFECT LEAD MAGNET
•  PRIVATE MEMBERS COMMUNITY

1. 5 MODULES OF DOWNLOADABLE VIDEO TRAINING

Inside the classic version of The Perfect lead Magnet, you will receive instant access to all 5 engaging modules of video training. You will have lifetime access to all of the training videos to watch and review at your leisure.

2. PDF WORKBOOK

The comprehensive core content is paired with a helpful PDF workbook that you can print out and use to follow along, take notes, and participate in the insightful exercises.

3. BONUS 1: COURSE COMPLETION KIT

Your plan for successfully consuming and applying the information inside this course. Get access to an hour a day plan, master course checklist, video guide, and other helpful tools to help you stay organized and take action so that you can get results.

4. BONUS 2: LIST BUILDING CHALLENGE

Join Melanie and a very special guest to discover a proven (and fast) formula for list building. You'll get access to an exclusive video interview so that you can see firsthand how this woman successfully hosts challenges to build her thriving community (and a list of over 300,000 people) in just a few short years. You'll discover the key steps to put in place to format your challenge correctly and get people to spread the word for you.

Get The Perfect Lead Magnet – Melanie Duncan, Only Price 25$

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