- UGC Ad CreationLearn Savannah’s methods for creating top-performing UGC content. I’ll teach you how to go through the brief, what filming and editing equipment you’ll need, and how to find inspiration for your ads.
- The Business Of Being A CreatorI deep dive into important topics like what to charge, different UGC services you can offer, how to negotiate rates, contract creation, marketing yourself, being an Independent Contractor vs LLC, and legal considerations.
- Growing Your UGC BusinessHow to scale your UGC ad creation business, how to attract new clients, templates of cold DMing potential clients, optimizing your social profiles to get leads and building your portfolio.
Course Curriculum
Welcome to the course!
• Welcome & How To Join The Community
How To Be A UGC Ad Creator
• How To Get Inspiration For UGC Ad Creation
• What Do Brands Look For In Creators?
• What Makes A Great UGC Ad?
• Filming Equipment You’ll Need
• Interpreting The Brief
• Services You Can Offer: Raw Content, Fully Edited Ads, Spark Ads, Meta Whitelisting
• Editing Softwares I Use To Edit Footage Into UGC Ads
• How To: Meta Whitelisting
• How To: Spark Ads
Behind The Scenes
• Contract
• Contract Template
• What To Charge
• UGC Pricing Guide
• Communication with Clients
• Softwares You’ll Need
• W9’s and 1099’s
• Independent Contractor vs LLC
• When/How To Collect Payments, Payment Terms, Invoicing
Liabilities
• FTC Guidelines For Creators
• Business Insurance
• Sound / Music / Voice Overs
Promotion
• How To Get Inbound Leads
• How To Optimize Your Social Profiles
• Does Your Social Following Matter?
• Client Outtreach
• Cold DM Client Outreach Templates
• Building Your Portolio
Next Steps
• The UGC Course Community & Apply To Be A Social Savannah Creator
• Becoming An Affiliate
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