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Ryan Holiday – Growth Hacker Marketing: The Course
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Ryan Holiday – Growth Hacker Marketing: The Course
A Short Course Primer on the Future of PR, Marketing, and Advertising
A Letter from Ryan Holiday
Best-selling author
After launching Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising I’ve had a lot of executives, marketing students and budding entrepreneurs ask about how to exactly apply growing hacking to what they’re doing.
I know the real way to learn, is to do it. Ideally it’s set up as some type of apprenticeship program where you can work with someone experienced who knows what they’re doing.
A lot of my Growth Hacker Marketing Primer was focused on the mindset of growth hacking and each of the steps you’ll go through to iterate. Many struggle with this initially: how do I apply these new paradigms I was learning?
So to help bridge the gap, I decided to create a way to interact with the content that’s a bit more interactive–a place to get your hands dirty, a course.
Now part of this is a bit selfish actually. I think publishing and the way we interact with content is changing, so I’m excited about the possibility of courses as a way to increase the actual ability to see the impact of what I’m doing rather than just seeing some Amazon reviews.
Creating my own course gives me that ability to be really analytical about what content you’re actually engaging with in a much easier way.
When I first launched Growth Hacker Marketing, it ed as a simple $2.99 eBook, which I later adapted into a full on published book. This helped me get a sense of whether there was actually demand for the book.
Course Curriculum
Introduction to Growth Hacking
- Welcome from Ryan Holiday!
- An Introduction to Growth Hacking (1:34)
Four-Step Framework
- Step 1: It Begins with Product Market Fit
- Exercise #1 (0:58)
- Step 2: Finding Your Growth Hack
- Exercise #2 (0:34)
- Step 3: Turn 1 into 2 and 2 into 4—Going Viral
- Exercise #3 (0:40)
- Step 4: Close the Loop: Retention and Optimization
- Exercise #4 (1:18)
- Conclusion (0:34)
Growth Hacking in Practice
- My Conversion: Putting the Lessons into Practice
- Case Study: The Growth Hacker Marketing Book
- Disrupting How Best-Sellers are Made: Apply up-style Growth Hacking To Publishing
- Frequently Asked Questions
Ask Me Anything! Answers to Your Marketing Questions:
- What Makes a Traditional Marketer Great? What Can Growth Hackers Learn From Them? (4:17)
- How To Make My ‘Boring’ Business Exciting? (3:09)
- How to Build a Brand Online and Become an Authority? (4:33)
- How To Get Clients to Give Testimonials & Case Studies — The Importance of Social Proof (5:07)
- Growth Hacking For Musicians? (3:04)
- How to Get PMF & Reach a Specific Demographic? (2:18)
- Should I Focus On The ‘Brand of Me’ or Have Projects Under Different Brands? (2:44)
- How to Test a Product’s Market Viability? (2:30)
Resources and Extra Credit
- A Growth Hacking Glossary
- Outside Resources
- Growth Hacker Marketing Interview Transcripts
- GrowthHacker.tv Bonus Interview (33:14)
- Growth Hacker Marketing – Ryan Holiday (16:22)
- What Makes a Story Go Viral (48:50)
- Growing Your Product and Books (41:38)
- Growth Hacking with Harlan Kilstein (23:21)
- Media Manipulation Interview with Reason.tv (7:51)
- My Favorite Marketing Books
- How To Market a Boring Business
- How to Build an Email List
Sale Page: https://learn.ryanholiday.net/p/growth-hacker-marketing
Archive: https://archive.ph/L74qP
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