Six – Figure Location Rental Business – Brett & Ashley Nobles

Your home!

Now, what we’re about to share with you isn’t exactly rocket science, brain surgery or some uber complex, top secret methodology that you’ve never heard of before.

In fact, we’re fairly certain you’re familiar with these strategies to some degree; just blissfully unaware of how much money you could actually be earning with them.

And herein lies the problem: it’s not that no one knows these strategies exist; it’s that no one knows how much money they can make or how to do them.

But like you, three years ago, we didn’t know about any of this either until we heard about a thing called Airbnb. Now, before you roll your eyes hard enough to see your own assumptions, let us finish. The story only begins here…

A friend explained to us we could make money by letting other people stay at our place overnight, and since everyone was always saying what a cool place we had, it seemed like a viable little side hustle.

Of course we had a few questions: How exactly did it work? Was it safe? What about our personal things? Was our landlord going to be okay with it? Was it legal? Where would we stay while someone was at our place?

But we weren’t exactly in any position to turn down any money at the time, so we went for it.

The Plan? ​​​

• Charge $250/night for guests to stay in our 1bedroom loft while we stayed somewhere else for $100/night which would earn us a net profit of $150/night.​

• ​We’d pack our lives into our car every time our place got booked, then rinse and repeat until we had dug ourselves out of the gaping pile of debt that our wedding, cross-country move & job lay-off all within 6 months had put us in. 

But constantly moving from place to place, day after day, week after week, month after month was stressful and exhausting.

The $150/night was nice, but we started to question whether it was worth the amount of work and stress we were putting ourselves through.

And just when we were ready to call it quits, one of our Airbnb guests changed our lives with a single question:

“You guys ever allow photo shoots in here? I need a place to shoot some content for my website and love your spot. I can give you $500 for a couple hours?”

Wait, what?! Was this guy serious– $500 for a couple of hours? He had just paid us $250 to stay at our place for a full 24 hours. Does he not understand basic math or the fundamentals of simple economics? Suit yourself buddy, we’ll take it!

And the rest is history.

Instead of netting $150 for a full 24hrs ($6.25/hour) on Airbnb, we started charging $150 per hour.

People were paying to use our place for all sorts of things: photoshoots, team meetings, small gatherings, baby showers, commercials, movies, dance rehearsals, music videos—you name it!

Most days we were walking away with anywhere from $700-$1,000 just for unlocking the door, showing some people around and then coming back a few hours later to send them on their merry way. It would take a FULL WEEK on Airbnb to make that kind of money and that’s if we got lucky.

And the best part? We didn’t have to find somewhere else to stay overnight. Hallelujah!

As you can probably imagine, it didn’t take long for us to realize the insanely valuable opportunity in front of us, so we decided to turn this ridiculously easy, ridiculously fun and ridiculously profitable side hustle into a full blown business.

We initially told ourselves we’d be happy if we could live in our LA apartment for the price of what we paid back in Ohio.

• $2,750 –> $800 which gave us ≈ $2,000 monthly goal

It seemed ambitious at first, but we were up for the challenge and curious to see how this would play out.

Turns out we weren’t nearly ambitious enough…

Month 1: We made $1,600 which was close to our goal & still life-changing for us! Did we mention we were dead broke?

Month 2: We nearly tripled that by making $4,300

Month 5: We neared the $10,000 mark and felt UNSTOPPABLE!

Fast-forward three years and business is booming! We average $30k-$40k per month and we don’t even own our place—we rent! Our apartment literally pays US to live there. How many people can say that?

Now, we don’t say that to impress you, but rather to impress upon you the gravity of this business and what it’s capable of doing for those who have the right knowledge and know-how.

To date, we’ve hosted well over 300 bookings including television and film production, photo shoots, parties, showers, workshops, events, off-site meetings, rehearsals, group meet-ups, performances, proposals, coworking and more! Some of our clients include Warner Brothers, NBC, ABC20/20, Facebook, Microsoft, Reebok, Adidas, BuzzFeed, Hugo Boss, E! Network, Variety, Fuse TV, Simple Human, True TV, Complex Magazine, ShoeDazzle, Doritos, PacSun, Daniel Wellington, FiveFour, InstaCart and hundreds more.

And we’re not the only ones!