Selling is 85% emotional and 15% logical. Forget everything you’ve been taught about selling – forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about “sales skills,” showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain you of energy and dignity. Today’s consumers are wise to the old-fashioned gimmicks, extremely informed about their options, and very particular about what they want. The old tricks simply do not work anymore.