The program is based on four concepts: Vision, Compliance, Shaping and Sexual Tension. These are described and explained in the audio package you receive when you buy the product.

Throughout the 12 weeks that follow, you receive ‘video coaching’ episodes featuring Vin DiCarlo. Each is of between 30 minutes and 1 hour long. In these he gives you tips on implementing the four concepts and answers some questions from users of the course.