Chris Wright & Peter Tzemis – Spellbound-Storytelling For Action
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Buy Chris Wright & Peter Tzemis – Spellbound-Storytelling For Action Course at esyGB. You will have immediate access to the digital downloads in your account or your order email.
Chris Wright & Peter Tzemis – Spellbound-Storytelling For Action
Discover The Simple, 4-step Storytelling System Directly Responsible For creating Multiple Top Offers and generating Over 100M online
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- Sign a contract…
- Buy a product…
- Become a repeat buyer or…
- Hand over a $10,000 check…
Great storytellers aren’t born… great storytellers are made.
WARNING: What You’ll Learn Today Has Literally Shaped the World – For Better or Worse…
By Continuing to Read Today, You Must Commit to Ethical Usage of this Knowledge.
Who are we and what do we know about storytelling?
My name is Peter Tzemis.
It wasn’t always this way – We both used to SUCK at storytelling.
That is, until one day everything clicked into place – It was the moment when Chris understood the heart of storytelling.
“Once An Idea Has Taken Hold of The Brain, It’s Almost Impossible to Eradicate.”
The reality of great storytelling is that the primary objective is to “insert” a powerful idea into someone’s mind…
“How exactly does a story embedded with a powerful idea move someone to action?”
When you know the secrets of the limbic brain…
We make decisions (and take action) emotionally – directly from our limbic brain.
- Martin Luther King’s “I have a dream” address which paved the way for African American’s to become equal citizens, the following year…
- Winston Churchill’s “we shall fight on the beaches” speech which rallied a broken and desperate United Kingdom into a force that could fight back against the Nazis…
- JFK’s “we choose to go to the moon” that left mankind footprints up there within a decade…
Triggering the Limbic Brain “on-demand”
For the next 8 months, I worked with Chris every week to learn EVERYTHING he had discovered about crafting action-provoking stories by crafting copy that taps directly into my prospects limbic brain…
“E” for Emotion
Next, Chris uncovered the “P” for problem…
- How personally invested is the protagonist in the outcome (and how can you be dead certain the outcome is compelling enough in the first place)?
- What’s the one specific moment that the vast, vast majority of your readers can relate to in the story?
- Do the stakes meet the 3 “I” criteria?
- And three more…
And that next part is I-nception
Introducing…
Module 1: Story-ception 101
- How to use stories to shape the world and persuade anyone to do (almost) anything you want…
- When and how to use “tailored omission” to legally mind control your prospects buying emotions
- Storytellers are born, right? WRONG! Storytellers are made and we’ll show you how to unlock your own storytelling superpowers (and why you are probably already amazing)
- The 6 steps of stories that move people to action. Understanding these 6 components is a crucial part of being able to craft a story that influences.
- The brain chemistry of persuasion: the three chemical reactions you must trigger in the brain to automatically cast a spell on your audience
- The ONE powerful action-inspiring that triggers buying behavior subconsciously (hint: it’s not greed or fear or even shame)
- How to navigate the choppy waters of your prospects’ “Neural hallucination effect” and speak directly to your prospect’s soul. Get this wrong and you risk inaction.
- The neocortex, confabulation and a deep dive into the science of storytelling so that you can competently craft action-provoking stories on demand.
Module 2: The E.P.I.C Storytelling Framework
- How to prime your reader with Emotional power punches to unlock the most primitive level of your prospect’s brain and hypnotize them to take action
- Problem: The secret to creating emotionally compelling “stakes” that grabs your reader by the collar (And hurls them through your copy at breakneck speeds)
- Inception: How to shape your reader’s world (and enjoy total influence over them)
- Close: Time to bank your reader’s trust for maximum conversions (and unlock eye-popping AOVs)
Module 3: The Conversion-Boosting-Triggers™ of the Limbic Brain
- The little-known secret to transforming dull, lifeless sentences into action-packed sequences that can’t be ignored
- The “ limbic brain opener” you need to start every story with to command attention, and effortlessly hook your prospects into saying yes – near instantaneously…
- How to suck your reader into a vortex of imagery that keeps them hooked like addicts to your story.
- What to say to hijack your prospects emotional circuitry and incept your sales message deep within in the limbic brain
- and much, MUCH more!
Module 4: The 7 Deadly SINS of storytelling
- The #1 mistake storytellers make that tank conversion rates faster than the Titanic
- Why “tried-and-true” can flip the switch OFF in the limbic brain (practically guaranteeing your message goes ignored)
- The hidden “exit ramps” in your story that burns conversions to the ground
- The sure-fire way to OVERLOAD your prospects with “stuck in the mud” details that chase prospects away
Module 5: Storytelling WITHOUT words
- How to get a 110% boost from your VSL without changing the copy.
- The double post production combo that helped improve our YT ads by 100%
- Love Superheroes? Here’s how the FLASH™ gave us a 10% bump in CVR without changing a single word of the copy. This takes less than 5 minutes to do and can be used on every ad, VSL, and upsell you have.
- The exact frequency to add b-roll, jump cuts, and musical transitions to keep viewers engaged.
- How to direct your creative team to execute like marketers.
- When you should use high-quality products and when you should use your iPhone for maximum money making
Proof Content
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