Social media marketing is, easily and decisively, the best way for any business to raise awareness and increase interest in their products or services. I’ve been able to successfully start dozens of new businesses – and scale already-existing businesses, thanks to social media.

Here’s why social media is so powerful: because it’s so pervasive in our everyday lives, and will continue to influence how people behave as time goes on. Not a day goes by where you, or someone around you, doesn’t check their social media. As a business owner, this is a powerful concept.