Step 1: The Customer X-Ray (aka “5 Core Problems”) — When you know your customers—really know them—creating offers they can’t wait to buy is simple. We’ll go beyond those “ideal client” exercises that only just scratch the surface and show you how to leverage concrete data to get a deeper understanding of your customers and their top 5 problems. With this knowledge, you’ll be able to create the marketing messages and offers that thrill your clients—and make you money.