If you only focus on sales when the client work slows down you are not making strides to grow a scalable agency. Instead, you’re creating cycle of peaks and valleys for your agency instead of an even flow of work throughout the year.

What would consistency in sales mean for your agency?

Consistency is the cornerstone to a successful sales system. Prospects rarely pick up the first phone call, return the first voicemail, or reply to the first email. Prospects are too valuable to your agency to not have an air-tight sales system.