In this introductory module, you will learn the technical foundation upon which your email campaigns will be placed. You will learn that email marketing success is not just a matter of sending emails but having a deep understanding of all the technical intricacies that make it.

In this module, we’ll get deep into the “how to” of sending emails that get people interested in your messages and ultimately, clicking and buying more. You will learn how to slowly soothe people into your message and make every email part of a larger campaign that entices them to become customers of yours.