According to Yankelovich research, the average prospect is being exposed to 5,000 ad messages per day vs. 30 years ago, when the average person saw up to 2,000 ad messages.

There is NOTHING more harmful to influence or income than being lost in a crowd. But the good news is that you can cure your Lame Advertiser’s Syndrome by simply becoming a more interesting and creative advertiser—something that your competition will never “get” because they are too busy copying other people’s ideas.