![Philip Kotler Nancy Lee Corporate Social Responsibility 250x343 1 - eSy[GB]](https://easygif.digital/wp-content/uploads/2024/01/Philip-Kotler-Nancy-Lee-Corporate-Social-Responsibility-250x343-1.png "Philip-Kotler-Nancy-Lee-Corporate-Social-Responsibility-250x343-1")
Philip Kotler, Nancy Lee – Corporate Social Responsibility
Original price was: $26.00.$12.00Current price is: $12.00.
In StockDigital Download: You will receive a download link via your order email after successful payment
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world’s foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business.
Description
Buy Philip Kotler, Nancy Lee – Corporate Social Responsibility Course at esyGB. You will have immediate access to the digital downloads in your account or your order email.
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world’s foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today’s good corporate citizen.
About the Author
PHILIP KOTLER is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management. One of the world’s top authorities on marketing, he is also the author of thirty-five books, including Marketing Insights from A to Z, also from Wiley.
NANCY LEE, MBA, is President of Social Marketing Services, Inc., and a marketing professional with more than twenty years of experience. She is an adjunct faculty member at the University of Washington and Seattle University where she teaches marketing.
Table of contents
Acknowledgments.
Introduction.
1. The Case for Doing at Least Some Good.
2. Corporate Social Initiatives: Six Options for Doing Good.
3. Corporate Cause Promotions: Increasing Awareness and Concern for Social Causes.
4. Cause-Related Marketing: Making Contributions to Causes Based on Product Sales.
5. Corporate Social Marketing: Supporting Behavior Change Campaigns.
6. Corporate Philanthropy: Making a Direct Contribution to a Cause.
7. Community Volunteering: Employees Donating Their Time and Talents.
8. Socially Responsible Business Practices: Discretionary Business Practices and Investments to Support Causes.
9. Twenty-five Best Practices for Doing the Most Good for the Company and the Cause.
10. A Marketing Approach to Winning Corporate Funding and Support for Social Initiatives: Ten Recommendations.
Notes.
Index.
Get download Philip Kotler, Nancy Lee – Corporate Social Responsibility at Forimc.com right now!
Delivery Method
– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esy[GB].
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).
Thank You For Shopping With Us!
Buy the Philip Kotler, Nancy Lee – Corporate Social Responsibility course at the best price at esy[GB]. Upon completing your purchase, you will gain immediate access to the downloads page. Here, you can download all associated files from your order. Additionally, we will send a download notification email to your provided email address.
Unlock your full potential with Philip Kotler, Nancy Lee – Corporate Social Responsibility courses. Our meticulously designed courses are intended to help you excel in your chosen field.
Why wait? Take the first step towards greatness by acquiring our Philip Kotler, Nancy Lee – Corporate Social Responsibility courses today. We offer a seamless and secure purchasing experience, ensuring your peace of mind. Rest assured that your financial information is safeguarded through our trusted payment gateways, Stripe and PayPal.
Stripe, known for its robust security measures, provides a safe and reliable payment process. Your sensitive data remains confidential throughout the transaction thanks to its encrypted technology. Your purchase is fully protected.
PayPal, a globally recognized payment platform, adds an extra layer of security. With its buyer protection program, you can make your purchase with confidence. PayPal ensures that your financial details are safeguarded, allowing you to focus on your learning journey.
Is it secure? to Use of?
- Your identity is kept entirely confidential. We do not share your information with anyone. So, it is absolutely safe to buy the Philip Kotler, Nancy Lee – Corporate Social Responsibility course.
- 100% Safe Checkout Privateness coverage
- Communication and encryption of sensitive data.
- All card numbers are encrypted using AES with a 256-bit key at rest. Transmitting card numbers occurs in a separate hosting environment and does not share or store any data.
How can this course be delivered?
- After your successful payment this “Philip Kotler, Nancy Lee – Corporate Social Responsibility course”, Most of the products will come to you immediately. But for some products were posted for offer. Please wait for our response, it might take a few hours due to the time zone difference.
- If this occurs, please be patient. Our technical department will process the link shortly after, and you will receive notifications directly via email. We appreciate your patience.
What Shipping Methods Are Available?
- You will receive a download link in the invoice or YOUR ACCOUNT.
- The course link is always accessible through your account. Simply log in to download the Philip Kotler, Nancy Lee – Corporate Social Responsibility course whenever you need it.
- You only need to visit a single link, and you can get all the Philip Kotler, Nancy Lee – Corporate Social Responsibility course content at once.
- You can choose to learn online or download for better results, and you can study anywhere on any device. Please ensure that your system does not enter sleep mode during the download.
How Do I Track Order?
- We promptly update the status of your order after your payment is completed. If, after 7 days, there is no download link, the system will automatically process a refund.
- We value your feedback and are eager to hear from you. Please do not hesitate to reach out via email us with any comments, questions and suggestions.
