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From the desk of Isaac Anderson, CEO of Zeeko
How do you find the BEST clients to work with in ANY industry?
What if you could hand select your clients and set your own prices?
You can.
Today, I’m excited to share with you my self-employed service provider "Journey Map" because I believe it’s hands down the best way for you as a freelancer, consultant, or agency owner to hand select your clients and give you back control in your business.
Once you learn how to use the “Journey Map,” you’ll be able to control the most difficult and painful problem any service-based business has…
Getting new clients. Not just any clients, the best clients.
Clients that understand your work and pay top dollar.
You’ll also build a network of business contacts who can refer more work to you.
But to accomplish that you have to understand that…
To land better clients, you need to do what few are willing to do
Every freelancer, consultant, or agency business knows they need to be on LinkedIn, that’s not the problem…
The problem is that most don’t know how to use LinkedIn to grow their businesses.
The worst offenders will pitch potential clients on the first connection request!
And they continue pitching, pitching, pitching. Even when nobody is listening on the other side.
Kind of like the Energizer bunny. They keep going and going and going.
They treat sales like a numbers game, yet these numbers never drop to the bottom line as profits. It’s just too salesy.
Decision makers like CEOs, Business Owners, and Managers are bombarded everyday with generic, salesy, and “me, me, me” messages.
Messages like the ones below, which I pulled from the hundreds of LinkedIn requests I get each month:
My reaction: How are we connected to the same people? I should really scrub my connections list. DELETE.
We all know when we're being sold something
Notice how impersonal, generic, and “me” focused these messages are?
These people care only about one thing – themselves.
Smart CEOs, Business Owners, and Managers can sniff a selfish sales message a mile away.
Naturally, their reaction is not to reply.
No one wants to be pitched.
It’s like the aggressive used car salesman. Everybody avoids them.
But what if you’re not aggressive and just don’t know how to convert a business connection into a new client on LinkedIn?
Enter the “Intropreneur”
What if your goal is to build genuine relationships that eventually convert into profitable client deals?
Client deals that you control the terms, price, and outcome.
Deals where you decide what price to charge because you don’t have to follow any rules from Gig Platforms where pricing is incentivized to be as low as possible.
The term I use for freelancers, consultants, or agency owners who are looking to work with a select few clients in a deep and meaningful way? Intropreneurs.
Intropreneurs are subject-matter experts with an entrepreneurial drive focused on providing the best service to a select number of clients who value their expertise. .
Intropreneurs care about building meaningful client relationships, even if they are introverts by nature.
How do you transition from a friendly conversation to a business conversation?
How do you build relationships on LinkedIn without coming off as a douchebag?
You need to balance building a new business relationship while also fulfilling your goal of generating new business. It’s tricky right?
If you don’t do it right, you lose a potential client.
But if you follow the right approach, you not only have a new client and more revenue, but a new meaningful connection.
That’s what my “Journey Map” is all about.
And even if you don’t land a new client you still come out way ahead…
Because you’ve just added a new relationship to your network with referral potential.
Remember, it’s not what you know, but who knows you
It’s the service providers who stay top of mind that tend to get the majority of new business deals.
Let's do a quick exercise.
If you need Google Analytics help, who are you gonna call?
Jeff Sauer!
Because Jeff is top of mind.
He’s always publishing the latest content on Google Analytics and keeping his audience on the cutting-edge of new changes.
Imagine if you had a step-by-step process that showed you exactly how to connect on LinkedIn with qualified decision makers who value the services you offer all while building a permanent network of potential clients and staying top of mind.
I’m talking about building relationships with CEOs, Directors, and Business Owners.
People that are qualified to do business with you.
By qualified I mean 1) they have money, and 2) they have the power to say “yes or no” when signing a contract.
Today for the first-time ever, you’ll discover my "Journey Map" for generating high quality leads on LinkedIn for your high-ticket services.
Without relying on Gig Platforms like Upwork, Toptal, or Freelancer.
Without being aggressive and spamming hundreds of LinkedIn inboxes
Without sinking hours of learning by trial-and-error.
All while keeping your integrity in the process and providing value.
So who am I to make you this big promise?
My Name Is Isaac Anderson, CEO of Zeeko
I started my journey as a Linkedin lead generation expert back in 2011.
After years as director of operations for a full service marketing agency, I decided to go niche and specialize in Linkedin lead generation.
Don’t get me wrong…
I like SEO, PPC, and Google Analytics – but I love LinkedIn.
Hands down, I believe it’s the most underestimated social media platform – the Ugly Stepchild.
While most service providers will focus on Google and Facebook to generate leads, I decided to focus exclusively on LinkedIn.
Because I saw how it could empower businesses to control their own lead generation process and set their own rules.
Today LinkedIn is the #1 social network for serious business professionals…
And after years of trial-and-error, I discovered a proven process on how to use LinkedIn to generate leads for high-ticket services without wasting hours of time in the process.
I call it the "Journey Map" which I’ll be sharing very shortly. I promise.
But for now…
Here’s what Dan Millican one of my clients has to say about my approach to generating leads on LinkedIn:
Think about it for one second.
What if you could cut in half the time it takes to land a new client? How would that impact your life?
If it takes you 8 weeks to get a new client, what if you could do that in four weeks while setting your own terms?
It’s possible.
But you might be wondering how it's possible…
Why Dan said my LinkedIn lead generation process is the “Best Marketing Money” you can spend compared to Google, Facebook, and LinkedIn Ads
Unlike running ads on Google, Facebook, Instagram, or even paid LinkedIn Ads, the "Journey Map" that I’ve developed is not about running ads.
It’s actually the complete opposite.
Ads are expensive. Check it the cost per click for a "PPC Management Agency" looking to sell their services in the United States.
Wowzers, that's not a typo. For a LOW COMPETITION keyword, you're looking at $51.50 to $77.17 PER CLICK to try and sell your agency services on Google Ads.
You'd have to be converting nearly 100% of your clicks to earn a profit through paid advertising.
How is using LinkedIn for lead generation different?
Let's contrast using Google Ads to find clients with generating leads on LinkedIn.
My approach to LinkedIn lead generation is more like Speed Dating with Potential Clients without the hassle of going to a networking event full of predatory “sharks.”
By predatory “sharks,” I’m talking about that guy, it’s usually a guy, who's giving out his business card to everyone at the networking event.
Here's the problem with networking.
Most decision makers – i.e. the people who have the power and money to afford your high-ticket services, CEOs, Business Owners, and Managers – don’t like going to networking events.
They’re too busy.
Plus, they know “sharks” will be at networking events.
The same CEOs, Directors, and Business Owners who avoid networking events actually tend to be on LinkedIn.
And that’s a great opportunity for you.
Because with the right approach, you’ll start earning the trust and interest of people YOU want to work with you.
The best part of using my "Journey Map" is the ROI you can get from LinkedIn…
Here’s an example of what the your LinkedIn pipeline could generate for your business:
So if you’re ready to take control of who becomes your next client in the next 30 days…
Here's how you can get access to my LinkedIn "Journey Map."
INTRODUCING LINKED JUMPSTART
The newest program from Data Driven U (the new name for Jeffalytics)
In this course, you’ll discover how to use LinkedIn to create opportunities for you to get leads by starting relationships with your ideal clients.
Doing organic lead generation on LinkedIn is VERY DIFFERENT than getting leads on other platforms.
It's different from Adwords, Facebook, Instagram, Twitter, every type of SEM, SEO, even paid ads on LinkedIn, remarketing, shopping ads, etc.
None of those things involve you personally finding someone that you want to do business with, and proactively starting a one-on-one relationship that results in more sales of your services.
Inside Linked Jumpstart you will discover my "Journey Map” to connecting with the best potential clients in any industry via LinkedIn. I’ll also show you how to measure your Key Performance Indicators, KPIs, so you can measure your success the data-driven way.
And that’s just the tip of the iceberg of what you’ll find…
Here’s what else you’ll discover inside Linked Jumpstart
- The THREE types of people to connect on LinkedIn and the ONE type that rarely gets contacted. (But you should contact these people because they will save you money and time in your business.)
- How to script out every single LinkedIn message you send to contacts. (Plus, how to manage potential objections by mapping them out with pre-written scripts.)
- The “A” word you need to watch out for before you ever send out a LinkedIn connection request. (Do this right and you’ll be light years ahead of everyone else who uses LinkedIn for sales.)
- How to structure your LinkedIn Lead Generation Campaigns step-by-step. (Plus, discover how to leverage your LinkedIn Notifications to generate hot leads for your services.)
- Discover the missing “link” you need to master if you want to convert leads into paying customers.
- Protect your sanity and maximize your LinkedIn lead generation efforts with FOUR important account settings. (Plus, the little-known secret on how to download your LinkedIn data.)
- How to use LinkedIn Sales Navigator to search for leads. (This is the most important tool you should master on LinkedIn – Booleans.)
- The Six Commandments of LinkedIn if you want to build massive connections. (Commandment #4 is so rarely seen that you won't know about it unless you have taken an anthropology class or sent thousands of LinkedIn messages.)
- The ONE thing you MUST do you if you want to virtually guarantee an acceptance request from your business contact.
- Why you should avoid automation when you're learning how to use LinkedIn lead generation. (No, it has nothing to do with the fact automation tools violate LinkedIn's user agreement.)
- How to integrate LinkedIn data into your sales CRM so you can manage your relationships seamlessly. (And how to automate the process of transferring data from LinkedIn to Google Sheets with Zapier.)
- The TWO types of LinkedIn profile optimization strategies. (Prey and Hunter Profile Optimization.)
- Maximize your network with top of mind campaigns. (Fail to do this and you will miss LOTS of leads)
- Discover the secret weapon on how to stay organized on LinkedIn. (Plus why it's the key to measuring your success on LinkedIn – your KPIs.)
- How to evaluate your success or failure with LinkedIn Lead Generation Campaigns. (Nobody does THIS but if you do then you’ll be way ahead of most people who use LinkedIn to generate leads.)
- Know exactly how many connection requests to send out by tracking your LinkedIn KPIs.
- The pros and cons of LIONS on LinkedIn. (When you should and should not approach them.)
Exclusive Bonuses To Accelerate Your Results
- Bonus #1: 4 Office Hours sessions with Isaac to go through your strategy
- Bonus #2: ROI/KPI Framework/Spreadsheets to track your results
- Bonus #3: A checklist for outreach that will keep you on track every step of the way
SECTION 1: MEET LINKEDIN
- 8 Lessons | 76 Mins
- WATCH SAMPLE LESSON
SECTION 2: IDENTIFYING YOUR TARGET MARKET
- 3 Lessons | 23 Mins
- WATCH SAMPLE LESSON
SECTION 3: FINDING YOUR AUDIENCE ON LINKEDIN
- 5 Lessons | 78 Mins
- WATCH SAMPLE LESSON
SECTION 4: PROFILE OPTIMIZATION
- 3 Lessons | 24 Mins
- WATCH SAMPLE LESSON
SECTION 5: CREATING LINKEDIN CAMPAIGNS
- 8 Lessons | 67 Mins
- WATCH SAMPLE LESSON
SECTION 6: LINKEDIN SUCCESS METRICS (KPI’S)
- 3 Lessons | 36 Mins
- WATCH SAMPLE LESSON
SECTION 7: GETTING MESSAGING RIGHT
- 7 Lessons | 96 Mins
- WATCH SAMPLE LESSON
SECTION 8: MANAGING YOUR NETWORK
- 2 Lessons | 10 Mins
Get Linked Jumpstart – Isaac Anderson, Only Price $127
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