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Buy Larry Oakner – And Now a Few Laughs from Our Sponsor: The Best of 50 Years of Radio Commercials Course at esyGB. You will have immediate access to the digital downloads in your account or your order email.

And Now a Few Laughs from Our Sponsor: The Best of 50 Years of Radio Commercials

By: Larry Oakner

Publisher: Wiley (2002)

Format: Ebook (PDF)

Description

Classic radio ad campaigns from the last fifty years, and how theyused humor to win over audiences
And Now a Few Laughs from Our Sponsor offers an in-depth look atsome of the most successful and entertaining radio ads from thelast half century, presented by advertising veteran Larry Oakner. An accompanying CD-ROM allows readers to listen to the fascinatingand funny advertisements that chronicle radio history. Extensiveinterviews with account executives, clients, producers, and actorsoffer a unique perspective on the development of humorous radioadvertising over the years and what it takes to create a memorableand effective campaign. And Now a Few Laughs from Our Sponsor showsadvertising professionals how to maximize just sixty seconds ofairtime to win customers over and provides original recordings ofsome of the most fun and enlightening advertising ever produced.
 
A must-read for all students and teachers of radio advertising. Larry Oakner has seamlessly merged the history of great radio advertising with the how to necessary to write successful radio advertising copy for today’s audiences.
 

Get Download Larry Oakner – And Now a Few Laughs from Our Sponsor: The Best of 50 Years of Radio Commercials at Forimc.net today!

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Larry Oakner – And Now a Few Laughs from Our Sponsor: The Best of 50 Years of Radio Commercials
Original price was: $20.00.Current price is: $10.00. Add to cart