How to Sell Yourself as a Copywriter – Doug D’Anna

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How to Sell Yourself as a Copywriter – Doug D’Anna

“”Get Three Great Clients in 90 Days or FREE.

“”90 days is all I need to teach you how to:

• Build a financially successful copywriting business
• Identify the people who will pay you what you are worth
• Negotiate higher copywriting fees and royalties
• Stand head and shoulder above the competition
• Feel unstoppable in the pursuit of your dreams.

PLUS: Four fast ways to land three great playing clients.

All backed by my 100% guarantee.

Fellow Copywriter,

There are hundreds of potential clients right now that are looking for you.

• They want your expertise…
• They want your ideas…
• They want your copy…

There’s just one problem.

They don’t even know you exist.

• They don’t know about your website…
• They don’t know about your services…
• They don’t know how you can help them build their business…

In other words, you are invisible to them.

You’re just another account on Twitter or Linkedin or on Fiverr.

You are–excuse me for being so blunt–NOBODY.

Yet you and I both know that you have what it takes to be a great copywriter.

• You have the smarts…
• You have the initiative…
• You have the gumption…
• You have the copy skills to make them a TON of money AND make a great living for yourself.

So why is it that you can do everything right, and it’s still so hard to find work?

What Nobody Ever Tells You About the Copywriting Business

1. You have to go out and find the people to sell–they are not coming to you
2. You have to learn how to sell yourself if you plan to make it in this business.
3. You have to pay your dues in the minor leagues before you make the leap.

To be sure, there are those who rocket right to the top. Maybe you are one of the lucky ones who skipped the whole minor leagues thing.

But if you think you are going to land an A-list client coming out of copywriting school, you are sadly misinformed.

Of course, you read about all these people on Twitter that have done that–land a few whale clients right out of the box.

The only person that I know who has done this was me.

But it wasn’t until a played a few years in the minors getting my skills together.

If you’re still trying to break into this crazy field, I can tell you personally that the minor leagues are the place to start.

Why?

Because you can get some great samples and—I hate to say this—make a few big mistakes without killing your career.

Start Small and Grow Big

Fact is, there’s nothing wrong with starting small and seeing your small efforts start to snowball. That’s what I did.

Most people don’t know this, but for two years, from 1988 to 1990, I was out of copywriting completely and selling real estate, of all things.

Sadly, the only two deals that I made were from listing my brother’s house and selling him a new one!

 When I got back in the business, I couldn’t find a job in the San Francisco Bay Area. So I created a plan and started marketing myself around the country.

 In my first job, I charged $1,500 for three letters. For the second one, I charged $3,500 for one letter. The third—with Consumer Reports, mind you—I got an amazing $6,500. By the end of the year—hold on to your hat—I was paid $10,000 to write a magalog for Phillips Publishing.

 From $1,500 to $10,000 per project in just nine months. Today, I was just pitched a new promotion for another $25,000 copywriting fee.

 So I can tell you firsthand, you can go from $0 to the big bucks by working a few years in the minors. If you are patient, the rewards will be great.

 The Master Key to My Success Can Also Be Yours

If you have been following me on Twitter then you know I truly want you to succeed.

I have had a great career as a copywriter.

I worked from home…

I typed letters (like this one) for a living…

I got paid like an author…

I took my kids to and from school…

I coached their sports…

I went to jiu-jitsu at lunch…

I put a meal on the table for my family…

Put my kids through college…

Paid off my house…

Paid cash for my Tesla…

I want the same for you!

As I’ve said time and time again on Twitter,

I’ve already climbed the mountain, created a multimillion-dollar copywriting business, and loaded up my retirement account so that I don’t have to work anymore.

I want the same for you!

But it will never happen unless YOU learn how to sell yourself!

 Let me repeat that:

 If you don’t learn how to sell yourself the right way, you will never land the copywriting jobs that you desire.

 So let me ask you some questions:

•  Are you serious about building your copywriting business?
•  Are you willing to make an investment in your sales education?
•  Would you really like to know how you can make it in the copywriting business?

 If so, my How to Sell Yourself as a Copywriterhome study sales training program was developed just for you.

As you’ll see, it’s a simple, sensible, and professional way that anyone can use to create the copywriting career that they have been dreaming about.

 Not overnight, mind you, but step-by-step.

THE OLD-SCHOOL WAY!

That’s why I created it.

To help you build your career the right way.

The slow way.

And not by using a “what-should-I-do-now” approach, but a time-proven systematic approach that works.

What makes me so sure? 

Because it’s the one I created that has taken me from $0 in 1989 to more averaging over $400,000 in annual income for more than two decades.

 So if you’re tired of the “oh-so-easy” courses that cost you an arm and a leg and don’t work…and you are willing to do EXACTLY what I tell you to do, you will not only get work, but you could one day even turn away jobs the way I do.

What You Must First Understand
Before I Can Help You

 Now, before I get into the specifics of how I can help you, you must first accept this undeniable truth.  That you will hear “no” more often than you will ever hear “yes” in the beginning.

 I would be less than honest with you if I didn’t tell you how many times I was told “no thank you,” “not interested,” “your copy is no good.” I remember one woman years ago telling me that I was not even close to being a professional.

 So please don’t think it was an easy road. When I started, there was a top professional in the local DMA club who was telling others, “”Avoid Doug D’Anna.””

Maybe it was my personality. Maybe it was because I know new. Maybe it was because he was a jerk.

However, when I hit the big time with a front-page story in Who’s Mailing What? I received a nice postcard from this gentleman that said, “Congratulations, from a doubting Thomas.”

That’s my point…

You are going to have people reject you out of hand. People who say no to you before you even get your feet wet. So you must learn not only how to sell yourself, but also how to deal with the setbacks. That’s the other thing all the copywriting courses and training boot camps never teach you that I will.

Everybody who knows me knows that I’ve been practicing judo for more than 20 years. My coach, Willy Cahill, was not only the 1984 and 1988 U.S. Olympic coach but also the 2000 and 2004 Paralympic coach. Willy has trained more than 1,000 national medal winners!

 You know what the first thing he teaches you is?

 Not how to throw someone, but how to land! Why? Because everybody gets thrown. EVERYBODY! If you don’t learn how to land, then you’ll get hurt and never get back up to throw your competitor.

 The same can be said for starting your copywriting career.

 Should you download my home-study course, that’s the very first thing I would teach you: how to deal with the continual barrage of nos that inevitably come your way. Why? Because if you don’t know how to deal with the nos first, you’ll never get to the yeses. And if you follow what I tell you, you will get to the yeses much faster than you can imagine.

 What makes me say so?

 Because I’m going to give you the same pitch I use, that’s why. And I will have you read and memorize it so that it comes off naturally and everyone you call will assume that you’re a total pro.

If you follow what I say, you’ll never again ask, “Did you get my samples?” You’ll never again ask, “What do you think?” Or have to worry about the dead silence on the other end of the phone. You’ll never again send them the “killer copywriter” letter. Or write how POWERFUL your copy is. And you’ll never come across as desperate either.

 If you take my guiding hand, you’ll launch right into a money making discussion with your prospect that will result in you winning not the job but an account that could make you tens of thousands of dollars a year.

 This is the way the pros do it. This is the way I do it. This is the way you will do it.

 If you follow my instructions, I’ll show you the four most important aspects of creating a successful copywriting business:

1. Whom to call

2. What to say

3. What to send

 4. How to—and how not to—follow up

 Look—there’s a ton of business out there that is simply yours for the taking. Business that you are missing out on simply because you don’t know the first two steps. Frankly, it’s the “what to say” that is the biggest killer.

 Listen to me when I tell you this, I never call up a potential client to send them samples. If I did that, I’d be broke and have no clients. I call them to open a dialogue that I will turn into a beneficial relationship for both of us.

 If all you do in your phone call is arrange to send samples, then you will find yourself in a corner when you call them. What more can you say other than “Did you get a chance to look at my samples?”

 If you follow my lead, you’ll get into the meat of a highly productive sales call right from the beginning. You’ll position yourself as a professional right from the start. And most of all, you will increase your chances of getting more higher-paying jobs.

 That’s a big claim, I know. But if you’ve read this far, then we both know you’re not getting the business you know that you should have. And—most important—what you are doing now isn’t working.

 As I regularly remind my own children, there are two ways to the top: the hard way and the easy way. The hard way is to struggle through all the trial and error, make mistakes, get discouraged, and then try to power through that.

 The easy way is to take the guiding hand of someone who’s done it. Someone who can lead you and teach you from personal experience. And that’s what my How to Sell Yourself as a Copywriting home study course can do for you.

Is How To Sell Yourself as a Copywriter Right for You?

Answer these three honest questions and see…

1. Would you like to work from home and write copy for a living and
   get paid like an author?
2. Are you a positive person with an “”I can do it”” –rather than a “”Why bother, it’s won’t work”” attitude?
3. Are you willing to do THE WORK to get three great paying clients in the next 90 days

If you can say “”Yes”” to these three questions–great–because…

What I’m Offering Here Could Change Your Life

But you are going to have to make a commitment to yourself to see this through.

I’m not going to lie you.

If you can’t make a commitment to your own success, nothing I share with you is going to work.

Hower, If you follow the simple path I will lay out for you, you will learn…

• How to position yourself as a seasoned professional. When you apply my OLD SCHOOL techniques you will never again pitch anybody with a KILLER SALES LETTER and POWERFUL SALES COPY or ever say things like “Hire me.” This does not work. I will teach you what to say and what not to say. Trust me when I tell you this. This formation alone will be worth the entire cost of my home study course.
•  How to identify the people who will value YOU. I’ll explain why you must avoid the people who are looking for just another copywriter. If they are looking for copy at a price, then they are price shoppers. You want to work for people who value you and the special something that you bring to the table. I will show you how to farm for and groom them.
•  How to get your clients to say yes. What nobody ever teaches you is what to say to prospective clients so that they will open their minds and listen to you. If you continue to say the wrong things, you will continue to be locked out of business that could easily be yours. I will teach you how to fashion a professional sales pitch that not only reflects your special personality but gets results.
•  How to answer their objections. Truth is, you are going to always come up against people who are happy with their current copywriter, don’t think you can do the job, or are unwilling to pay your price. If all you can say to their objections is “OK,” then you will never get the work. When you follow my lead, you’ll learn to take their objections like a judo master and use their force to keep their minds open to giving you a try.
•  The right way to get clients interested. If you’ve read this far and you are still sending out the “Looking for a hot copywriter” letter, you are never going to get business. I will give you a short three-to-four-paragraph letter that will increase your chances of not only getting a return phone call, but also opening them up to receive your call.
•   The right way to follow up. Most copywriters simply follow up the wrong way. Believe it or not, when you return somebody’s call in two weeks, it’s like 20 minutes to them. Call a week later, and it’s as if they just hung up the phone and you called right back. I’ll show you the right pacing you need to return calls professionally. Otherwise you will turn off people who would have hired you if only you had some patience.
•  How to stand head and shoulders above the competition. Look—99 out of 100 people fresh out of boot camp are going after the same people that you are. If you aren’t doing anything different, you will be perceived just as they are. There is a reason I command a writing fee of $25,000 plus royalties worth ten times that amount. You will learn this secret.

If you’ve read this far, then I know that you are seriously considering in your mind what it would be like to apply my proven sales techniques.

 You have pictured in your mind’s eye making calls, what it would feel like to get the positive responses and land the jobs that you know you are capable of completing. You have thought about what it might be like to learn from a REAL A-level copywriter whose done it.

You’ve also thought about what if would feel like to get your first $1,000, $2000, $5,000 assignment and collect six figure royalties year after year after year.

You are also asking yourself…

• What is this going to cost?
• What kind of commitment and I going to have to make to yourself?
• How quickly will you I results?

1. Your Cost

 In a way, my training course is free:

Let me explain…

Because what you will learn in the first lesson could generate enough money to pay for a lifetime of courses. As you’ll see, just one idea will more than pay for itself over and over. Given the information that I’ve shared with you so far, which you can begin to apply right now, you can see that what I will be giving you is the Master Key to success.

2. Your Commitment

You’re going to have to commit to completing all the assignments you’ll find in your guides. You are going to be given assignments to complete. You will be expected to complete each of them. KEEP THIS IN MIND. You are not doing them for me, you are doing them for YOU.

My home study guide holds you accountable to yourself, not to me.

3. How quickly will you see results?

 That, my friend, depends on YOU.

How many prospects you reach out to…how many telephone calls you make…how consistent you are in YOUR EFFORTS. While I can’t say how quickly you will land your first job, I can tell you this. The clients are out there. You have to get them.

My course will show you how do just that, so you can avoid the months and years of “”trial and error.””

Let me give you breakdown of what you’ll received:

Lesson I Getting Started
This is the most important session of all: How to get started.

I’ll cover the five big mistakes most copywriters make and how to avoid them. I’ll share with you my complete path to my success along with the key takeaway points that you can immediately apply to your own approach.

Lesson II Connecting With Clients

There’s a ton of business out there that’s ripe for the picking. In this session, you’ll identify the niches that will give you a solid advantage over your competition and develop a plan for cultivating them.

I’ll tell you about the five people in virtually every company who hire copywriters and the four proper and professional ways to contact each one. If you’ve always wondered whom to call to find business, you’re absolutely going to love this session.

Lesson III Communicating with Clients
As you’ll learn, there is a right and wrong way to communicate with prospective clients. I’ll be covering the four mistakes that will stop you cold – mistakes you need to avoid no matter what.

I’ll then share with you the magic words – the “open says-a-me” if you will – that will get your prospects listening and will sell them on you almost every time.

I’ve included the same phone scripts I used when I started out that you can use when contacting prospective clients.

Lesson IV Presenting Yourself Professionally
It’s an old saying that you never get a second chance at a first impression. In this section, I’ll show you how you can present yourself like a pro’s pro when it comes to presenting your work.

We’ll review the six important points to include in your cover letter and the five major samples kit faux pas to avoid. Not only that, I’ll share with you the very best ways to package and deliver your samples kit.

And, for those of you who may be panicking because you have no samples, I’ve got a foolproof solution that will make you look like a seasoned professional right from the start.

Session V Relationship Marketing
If you are serious about staying in this business for the long term, then you must learn how to create long-lasting relationships. In this session, I’ll show you how not just to close copywriting assignments but to build a long-term relationship of confidence and trust.

I’ll share with you the easy responses for the major objections your prospects might offer. Plus, I’ll give you my time-proven follow-up conversation openers, and how you can make them your own.

Lesson VI The Secret of Inevitable Success
One you complete your five lessons, your sixth one is on me! I’ll share with you my secrets for staying motivated, negotiating higher fees, and rising up the A-list. PLUS I’ll even give you an evaluation of your first copywriting assignment because you’ve earned it.

 A Tuition that You Will Feel Is More than Fair

Look–it’s cost me years of trial and error to build my business, develop contacts, and hone my skills and go from $0 in 1989 to averaging over $400,000 in annual income for more then two decades–banking $700,000 in my best year!

 When you use my techniques to refine your sales skills, you could bypass the years of zero income and begin to make money right away.

 For more than 15 years, I would coach my selling skills on an individual basis for the same price I would charge for a package critique: $3500.

But you won’t pay anything close to that!

That’s because I have turned my coaching into a home-study guide where you can learn on your own on your own time.

So instead of paying $3500, you can download my complete home study guide at a 65% discount from the regular home study price ($995) just $350.

To be sure, $350 is still a large sum when you are just starting out.

But not when you consider that you’ll be learning sales techniques that could pay you $1,000 for your first email, $2500 for your first email series, or $5,000—or more.

So in a sense my How to Sell Yourself as a Copywriter is actually free.

So in roughly six lessons, you’ll learn not only my selling strategies that will win you more jobs but also position yourself as leader in the field. That’s the most powerful “”one-two”” combination of sales training I believe you could ask for.

All backed by this unique…

90 Day, 100% Money-Back Guarantee

If there is one thing that I want you to know, it is that if you purchase my How to Sell Yourself as a Copywriterhome study course, I want you to be more than satisfied.

I want you to land great clients, get high fees, along with recurring royalties that will pay you thousands of dollars month after month after month.

I WANT YOU TO MAKE A TON OF MONEY.

BUT YOU HAVE TO MAKE IT WORK

Not me.

If after 90 days you haven’t landed three clients that, together will pay the cost of this course, I will give you a full refund.

But here’s the catch.

• You have to complete the assignments
• You have to build the list
• You have to make the calls
• You have to personalize your pitches
• You have to create your website
• You have to do the work to make it work
• You have to prove it by sending everything to me

You see, if you don’t do the work, my program won’t work, and you won’t receive a refund.

That’s the catch.

So if you were thinking, “”I’ll just download the course and see what Doug has to say and then ask for an instant refund.””

Don’t bother. Please keep your money.

I won’t issue the refund until after 90 days.

And YOU HAVE TO PROVE that you have done everything I have asked you to do.

I figure if your money won’t hold you accountable, nothing I say will.

That’s why my course is only for those people are willing to make the commitment to themselves and DO THE WORK.

If after you have spent 90 days AND have completed EVERY ASSIGNMENT, send me proof that you have done the work, and have not landed at least ONE client that can pay you for the cost of my course, I will gladly send you a refund.

That means you must send me:

• ALL of your completed assignments,
• A copy of your 200+ prospect list, including email addresses and phone numbers
• A record of your telephone call logsfor 90 days
• A link to your website
• Copies of all your emails
• A copy of your promotional package, sales pitches, etc. in one PDF.

In other words, you have to do everything I have asked you to do in order to receive a refund.

If that is a turn-off, I get it.

You see, my home study course is for serious people.

Those who are willing to make a commitment, not to ME, but to themselves, and are willing to prove they’ve done the work!

I would be remiss in my responsibility to get you to the next level if I didn’t–and if you didn’t–hold yourself accountable.

My 90-Day 100% money-back guarantee does just that.

I specifically set it up this way because I WANT YOU TO SUCCEED.

The bottom line is this:

You’ll never succeed if you buy a bunch of courses only to return them in a few days because they were “”too tough.”” Or you discovered that “”you actually had to work.””

This is why, for as long as I have offered this kind of sales training NO ONE has asked for a refund.

Because those people who were serious about learning my OLD SCHOOL selling techniques applied them and made money.

The next step is yours.

…If you would like learn how you can join the ranks of A-list copywriters and work with the top marketers around the world…

…if you would like learn how you can win more jobs and win more controls and see your income take off…

…And if you want to learn the real secrets of building a multi-million-dollar copywriting business from someone who has actually done it…

…AND PUT IN THE WORK…

…Then what I am offering you is a golden opportunity to for you to rise to the next level.

Once you start applying my strategies, you will never sell yourself any other way.

You will get the jobs you want at the fees you know you deserve. I promise the way you do business will be changed for the better, forever.

With my 90-day “”You do the work”” guarantee you have nothing to lose and much to gain.

But you’ll need to hurry.

The business is waiting for you.

I want you to get it before they do.

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