Fade To Black – Joey Xoto

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Want the ONE SKILL every business owner needs to comfortably charge top dollar prices, and KNOW you’ll make sales?

Discover The Astonishing Video Creation Secrets That Turned A Flat Broke Teenager Into The Founder Of A $30,000,000 Business

No Templates. No Apps. Get The Most In-Demand Skill On The Planet And Start Creating (And Charging For!) Videos That Are Truly Unique

Let me ask you one question:

If you want clients beating a path to your door like a herd of stampeding elephants, content that has people’s jaws dropping in amazement, a subscriber list growing so fast it could leave a Maserati GranCabrio in the dust and sales videos that convert so hard, televangelists are calling you for tips…

You don’t need me to tell you how important video is. It’s EVERYTHING.

The better your videos look, the better you look. The more people trust your content. The more people are swayed by your sales videos. The more people follow you on social media.

How do I know? Because I’ve built a $30,000,000 business on making truly incredible video.

Barely anyone has this skill. Which is why it’s the most valuable skill you can have.

And right here, right now, I’m going to show you how it’s done.

Day 1

I was 9 years old at my cousin’s wedding. He gave me the cheapest, most battered video camera you’ve ever seen, and asked me to record their big day. I did, and haven’t put cameras down since.

Day 2

I was 21, at Paddington Station in London. I didn’t know it at the time, but I was recording the video that would lead to me generating over $30,000,000.

$30,000,000.

Back then, I was in an endless cycle of final reminders. I couldn’t pay for a coffee, let alone my rent.

I had almost nothing. No job, no house. I’d been bankrupt at 19. No wife – my girlfriend and I were in love, but I was far too broke to get married.

But There Was One Thing I DID Have… And I Owe It Every Cent Of That $30,000,000

I’ll say it again: video creation is the most powerful skill you can have.

When you can create the kind of video that makes peoples’ jaws fall through the floor, you don’t need to do anything else.

But when most people think ‘video creation’, they think using an app. Editing a template and hitting a button.

Now, those videos are fine. They’re great tools. My own company, Viddyoze, is the biggest and best of those apps.

But when you’re using a template, so can everyone else.

Real Video Creation Is Making Something Truly Unique… And When You Can Do That, You Can Open EVERY Door

Back on that day in Paddington Station, I knew I wanted a business. I knew I wanted to make money online. But I didn’t know SEO, I didn’t know how to build websites, I didn’t know how to build a following on social media.

What I knew how to do was video.

So I spent an hour making a video that showcased what I could do. I showed off some decent camera tricks, but honestly, I didn’t think it was my best work. But I was on a deadline, and this was taking time from the stuff that would keep my landlord happy.

So I took my ‘meh’ video and sent it off to Alex Jeffries, one of the big gurus of the day.

He was so impressed he sent me $20k of training and – even better – recommended me to everyone he knew.

My inbox EXPLODED with requests. Some for training. Some for me to shoot video for them. All of them offering amounts of money that made my eyes pop out of my head.

After that day, I never had to worry about making rent again.

But Things Could Have Gone Very Differently…

That was the moment.

The moment I went from not knowing what I was doing to having the whole online world open up to me. And eventually, meeting my business partners and founding Viddyoze, which has generated over $30,000,000 to date.

Can you imagine what would have happened if I’d sent a ‘template’ video? Or one of those ‘I’m walking around talking’ selfie vids? I can tell you right now, I wouldn’t be here.

I Used These Skills To Springboard My Business… But There’s No Limit To What You Could Achieve

This is

Fade To Black

It’s a lifetime’s work of testing, tweaking, exploring, investing, and fine tuning every aspect of creating the perfect video for marketers. And now I’m putting it in YOUR hands.

• Content videos
• Facebook Videos
• YouTube
• Serious videos
• Fun videos

• On-camera and off-camera videos
• Video for leads
• Videos for sales,
• Video for ads
• Videos to channel free traffic

Fade to Black will show you how to create all of them at an incredibly high level, without paying a fortune for equipment or breaking the bank on fancy software.

And even if you’ve never shot a frame of video in your life, even if you suffer from a mortal fear of being on camera… you’ll be able to create videos just like this:

No Fancy Equipment, Expensive Software, Or Previous Experience Required

This isn’t magic.

You will need some equipment, but it’s all affordable, and most of it you probably have. (Got a smartphone? That’s most of it right there)

As for experience… by the time you’ve finished this course, you’ll be walking in front of the camera as easily as Brad Pitt, and have the swaggering confidence behind it of Quentin Tarantino.

Over 40 Videos, PDF Transcripts For Everything, And ‘Imprinting’ Worksheets Build Into the Most Comprehensive Video Course The World Has Ever Seen

But don’t take that on trust. Have a look at what’s inside…

MODULE 1 : 

The Building Blocks

All good skills are built on a solid foundation. This module gives you the grounding you’ll need to reach the highest level.

MODULE 2 : 

The 30 Million Dollar Video Anatomy Class

A great video starts with a great script… but this isn’t (just) about copywriting. For truly GREAT video, you need to understand how the whole thing fits together… and this module lays it all out and gives you a framework you can use to make your own masterpieces.

• How to build an Avatar that speaks directly to you audience, have them feeling like you know them better than they know themselves, and desperate to do what you ask!
• Use the 8-step FTB Method to create a winning script that’ll hook in your viewers for the entire ride, right up until you ask them to buy.
• Create a KILLER hook using the infamous 3-6 second rule, and watch your video exceed all expectations.
• Got nothing interesting to say? Doesn’t matter. With the ‘4P’ method you’ll be able to create a compelling story from thin air.
• Ever found an offer that was so tempting you laid awake at night, unable to sleep until you hit the button? You’ll discover how to craft one.
• The 5 Horsemen: some people manage to create incredible-looking videos that still bomb. And it’s because they did one (or more) of these five things.
• Create videos ready to dominate YouTube with the YouTube Engagement Formula and let the world’s largest video search engine become your personal playground.

MODULE 3 : 

The Simple Art Of Video

Why can some people create beautiful shots off-the-cuff with a smartphone, when others can’t manage it even with the best equipment? It’s because they understand video as an ART. And with this module, even a finger-painter can turn into Vincent Van Gogh.

• The secret trick to framing the perfect shot. This is incredibly simple, always works, and when you know it you’ll never take a bad shot again.
• How to create the classic creamy bokeh (ever seen those gorgeous blurred backgrounds that make the foreground come to life? Yeah, that)
• How to switch focus fast for a super-dynamic intro sequence
• What do they tell you on day 1 of video school? Always use a tripod. Yeah, no. Use a tripod when it’s RIGHT to use one – you’ll see when they help, and when they’ll wreck your whole shot
• Why you should NEVER touch the zoom button… and what you should do instead (your shots will get ten times better overnight)
• ISO, frame rate, shutter speed, aperture, waveforms… we’ll demystify your whole camera. You’ll know exactly what every button does, when to use it, and when to leave it the hell alone.

MODULE 4 : 

Lights, Camera, Action

A complete no-holds barred guide to planning and shooting video. Usually, this module alone would be the entire course. For you, it’s just one piece.

• Discover the 10 elements of a great video… including the one that everyone always forgets
• How to choose the RIGHT type of video for the job (because if you get this wrong, that’s a lot of wasted effort…)
• Ever been jealous of the guys who can just walk out on camera and rock out a script without it taking 37 takes? You’ll see how you can do it too… a lot faster than you expect
• Plan your shoot like a professional, save your sanity with a 5-stage workflow, and conquer all shooting conditions before you ever remove your lens cap.
• Never again spend time recording only to find out the lighting sucks in post-production. Follow this tried-and-tested guide and you’ll be ready for any conditions.
• What takes half a second but can save you hours in editing? A simple clap, and you’ll discover how to use it.
• The ABC rule for shooting incredible B-Roll (when you know this, you’ll never look at a carrot the same way again)
• My personal video setup: you don’t need to use the same equipment I do. But if you want to know what my favourite toys are right now, I’ll give you the list.
• How to work with the talent: especially when you’re doing videos for clients, you’re going to need to work with their actors and staff. You’ll discover how to explain your setup and what you need so everything runs smooth as butter.

MODULE 5 : 

Editing Like A King

Did you know between 1981 to 2013, every Best Picture winner had also been nominated for the Film Editing Oscar? That’s because editing is the kingmaker, and this module is your masterclass.

• How to choose an editor for any budget (Hint: I give my preferred choice, it’s a world class editor, that’s also LOW cost and I’ll show you how to use it throughout this module, but what I say here also applies to 99% of editors.)
• Discover the 7-Step editing flow. that can help you turn any scene into a masterpiece… even if your filming went wrong
• Transform raw video into pixel perfect footage ready to WOW any audience lucky enough to press play (with a selection of tutorials that cover Mastering Music, Buttery B-Roll, Awesome Animations and Classic Colour Theory to name just a few!)
• Plus, grow fat with power using Xoto’s Advanced Editing Tricks! Seeing is believing with these high-level (some say crazy) editing tricks that’ve made my videos the most successful, most talked about and most copied videos online.

MODULE 6 : 

Optimize. Publish. Convert.

Now you’ve got an incredible video, you need to make sure it looks as good on the internet as it does to you. This final module covers how to make sure your video will turn all the right heads.

• Protect your hard work by using these proven techniques to optimize and export your videos… so they can be played back and watch as intended, with no cropping, pillar or post-boxing, or jumpy, choppy playback.
• Uncover the 3 BEST platforms to publish on, learn when to use each one, then get your videos live so they can start earning, converting, and entertaining the masses!
• The ultimate guide to attention grabbing thumbnails will make sure it’s your video that gets watched, shared, and bought from.
• 3 Video Conversion Hacks to make you’re boosting your conversions from the minute you hit publish.

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