Email Emporium – Luisa Zhou

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What if you could transform, *right this instant*, your personality – and profitability – per email?

Without having to “learn” more copywriting first (which is important – but takes years to do well) or use yet another fill-in-the-blank script that has you sounding corny and salesy.

Think of Email Emporium as your “toolbox” for doing just that.

“Instantly transform my emails?”
“How the heck can any ‘toolbox’ do that?!”

Well, let me tell you.

If you…

• Are afraid your emails are too boring, or don’t connect
• Dread having to write an email because…it.takes.SO.long!!’
• Want to make more sales with your emails but…aren’t sure what you’re missing

Here’s what’s really going on:

Your emails are too boring. 

*Gasp* Was that too blunt? 

Well, I’ll make it up to you by sharing the fix too.

THE deciding factor for making more sales via email…

…Isn’t what most people think.

It’s not your audience size, copywriting, or how good you are at sales.

All of those help, of course. But what’ll make the biggest difference to your bottom line (assuming you have an email list and a decent offer)…

Is how interesting you are. 

Or in this case, how interesting your emails are. 

Because in the world we live in now – for better or worse – attention equals sales. 

But I’m not talking about just cramming in any old “story” or “value.” That’s been done to death and your readers are used to it.

Instead, each email you send has to have a powerful “Hook”:

An email structure so interesting people can’t help but be pulled in to read the entire thing…including your offer.

That’s where Email Emporium comes in.

The toolbox that’ll turn your emails from bleh…
to bringing in the sales

Here’s how:

Inside Email Emporium, you’ll get 15 of my top-performing emails ever – each demonstrating a unique “Hook” you can use to instantly boost your emails’ personality and profitability.

To be clear: This isn’t about copy-and-paste or fill-in-the-blank. 

Instead, you’ll be able to do something way more powerful…

Each email comes with a concise video “manual” explaining: 

(1) The Hook itself; (2) What makes the Hook so effective; (3) When and how to use it; (4) Examples; (5) Email structure – via my actual email; and last but definitely not least…(6) Using it to make the sale

In short: Everything you need to quickly create interesting and profitable emails customized for you and your business.

So the next time you sit down to write an email, it’ll be this simple…

• Open up your Email Emporium “toolbox”

• Pick the email “Hook” you’d like to use

• Watch the video “manual” (it’ll take less than 10 minutes)

• Write your email…and be amazed at the difference

15 Email “Hooks” (with a proven email example + video “manual”)

to *instantly* transform your emails 

so your readers start paying attention… and buying from you.

Hook #1

The “Metaphor with the Mostest”

Use this as a clever and non-salesy way to clearly communicate the value of your product so people understand why it’s an amazing buy…and stop putting off their purchase!

(The example you’ll see for this Hook helped me sell a $3,000 self-study offer with ease…because it made the value super clear!)

Hook #2

The “What They Said”

Get lots of sign-ups for any free training, piece of content, masterclass, or product using this fresh approach…that’s way more interesting than the standard “Sign up to learn —-” email.

(This Hook drove the highest masterclass sign-ups I’ve ever seen!)

Hook #3

The “Curiosity Conundrum”

THE most effective Hook to sell…well, just about anything.

Every time I use this Hook in an email – even when there’s no “deadline,” it never fails to make sales.

Hook #4

The “Q & Sale”

An easy way to never run out of email ideas…that’ll also guarantee you connect with your audience while naturally addressing their fears and doubts about buying.

Hook #5

The “Take on a Trend”

This Hook will produce some of the most fun emails you’ve ever written. Plus, it’ll also strengthen your connection with your audience while adding a smile to their face…key to a lasting and mutually beneficial relationship.

Hook #6

The “Walk Your Talk”

There’s no better way to beat skepticism about your product than to use this Hook. 

The best part? You won’t even have to “overcome” any objections or re-hash tired old clichés about why people should trust you…they naturally will after you do it this way.

Hook #7

The “(Not So) Mundane”

If you’re afraid you’re a “boring” person or have a “boring” life, you’re going to love this Hook. I used to think the same thing…until I figured out how to turn even the most mundane story into a powerful – and profitable – connection opportunity.

Hook #8

The “Troll-umphinator”

How to turn any hater or troll – because it happens to all of us – into money-making fuel for your emails. 

I was so surprised the first time I used this Hook – I got replies from people who never respond to my emails, telling me how much they could relate…and how that was the reason they bought!

Hook #9

The “Authority Borrower”

My take on the classic “You can never be too rich or too thin” saying…

“You can never have too much authority or credibility”! Especially nowadays when anyone can put up a website or social media account and claim to be an expert.

This Hook will give your authority a nice little boost…and do the same for your sales too.

Hook #10

The “Ms. Unpopular”

You’ve probably heard that you need to “stand out.” And that one of the best ways to do so is through having strong opinions or creating controversy. 

Well…I’m not a big fan of creating controversy just for the sake of it. (It’s my Asian / Southern upbringing…can’t shake it!) 

If you’re like me in that way, you’ll love this Hook. Use it to share strong opinions – and get strong responses – while staying true to your personality.

Hook #11

The “Craigslist Call-Out”

An undeniable truth: People wait until the last minute to buy.

So last minute reminder emails really are a hidden gold-mine.

BUT…you gotta be able to do them right. This Hook is my favorite for giving a last-call warning – without being too salesy or pushy – so you end a promotion strong.

Hook #12

The “Let Them Answer For You”

The highest-converting email in every one of my automated sales sequences. Enough said?

Hook #13

The “Old Story Turned New”

You know those “Why you should buy…” or “Let me address your hesitations about buying…” type emails?

If so, you know how they all sound…the SAME? (AKA: They don’t “work” because people immediately recognize the email and close out.)

This is a completely different – and much more effective – way to address your clients’ top fears and objections – while writing such a fun email they love reading the whole thing…and believe you too!

Hook #14

The “Speak Softly and…”

This email helps you make sales without doing much selling.

The best time to use it: In the middle of a promotion when you want to give people a break from “selling”…while still making lots of sales.

Hook #15

The “Flaunt Your Weakness”

We all know that “nobody’s perfect.” But just knowing it doesn’t mean we don’t sometimes let our fears and insecurities hold us back!

This Hook is better than any confidence booster – it’ll help you turn any insecurity around, and leverage it to make even more sales.

Get all 15 emails and video explanations at an incredible value when you sign up below.

Each email, if applied with consistency and creativity, has the potential to make this your highest ROI investment to date.

So what I could charge for this training is…a lot.

However, I’m packaging everything together at a much lower price for two reasons:

First, the lesson structure.

While the content is thorough and detailed, my trainings (like this one) are different from my courses. 

My courses are usually step-by-step and scripted for ruthless conciseness to provide the utmost convenience and guided results. 

My trainings though, are a bit more free-flow, and less “step-by-step.”

It actually gives me room to teach more, but it is different from the conciseness and convenience of my premium courses. 

So, I’m factoring that into the price.

Second, because I—selfishly—want you to have it.

Basically, my goal is that even if you get just one “AHA!” from this series, you’ll get an epic return on your investment. 

If you’ve never purchased a course from me before: This is a great way to jumpstart your progress while also getting a feel for my teaching style. At a fraction of the price of my courses. (Warning: This usually causes people to fall in love with what and how I teach…and become a client for life.) 

If you’re already a client of mine: Use this series to complement the content you already have (because it all works together and there’s no duplication) and get even better results. 

Either way, this series is designed to help you start writing better emails TODAY. 

If that’s what you’re looking for – so you can boost your personality and profitability per email…

Enroll now to get instant access to the entire training. 

Once you click the button below and submit your order, you’ll automatically receive an email with your login information to access Email Emporium in the course membership site. 

After that, you’ll have lifetime access to the content, to refer to and use in the way that works best for you.

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