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Digital Marketing Mastery

This course is hands down, the most comprehensive digital marketing training in the industry today. 

We start by making sure you get crystal clear on the most important part of any digital marketing plan: 

Your customers. 

And to do that, we kick things off by mastering 3 foundational topics:

• The Customer Avatar Canvas – WHO your ideal customers are
• The Core Message Canvas – WHAT your business offers to your customers
• The Customer Value Journey – HOW your customers interact with your message

Then, with instructors who are T-shaped marketers themselves, we’ll take an in-depth look at the core digital marketing competencies, including:

• Content Marketing
• Email Marketing
• Social Media Marketing
• Community Management
• Digital Advertising
• Data & Optimization
• Search Marketing

Furthermore, the instructors relate each specialty back to the stages of the Customer Value Journey so that you can see how all areas of digital marketing do their job of attracting, converting, and ascending customers. 

Not just once, but as a machine that turns your prospects into leads, and leads into customers.

After earning your Digital Marketing Specialist Certificate you’ll have the tools to effectively reach your (or your clients’) target audience through a full-scope marketing strategy.

Your Path to Becoming a Marketing MVP

Up to now, our newest and most comprehensive marketing course was only offered for a limited time to new DigitalMarketer Lab subscribers. 

But now, we’re making it available to purchase on its own for the lowest price it will ever be. 

Meaning there will never be a better time to become a T-shaped marketer who can confidently:

• Create a marketing strategy from A-Z for yourself and your clients
• Lead a team of marketing professionals who understand how their roles work together
• Collaborate with colleagues to create winning strategies that form a cohesive marketing plan

The Digital Marketing Mastery Certification is your competitive edge, and the pathway to bigger and better opportunities. 

Sure… 

With our engaging and instructional approach to marketing training, a newly-minted T-shaped marketer like you might be tempted to quit your day job for the greener pastures of SEO or Community Management.

But even if you don’t, you’ll know precisely how to implement those respective skills into your existing or desired marketing profession. 

Course Details

The Digital Marketing Mastery Course is the most comprehensive digital marketing training in the industry. In this 16-hour course, you’ll learn the foundation of DigitalMarketer’s curriculum and get certified as a Digital Marketing Specialist.

MODULE 1

Core Concepts of Digital Marketing

Learn the role of digital marketing and how to leverage it in today’s business world.

1. The Goal
2. Traditional v. Digital
3. Role of Digital Marketing
4. Critical Disciplines
5. 3 Tools for Modern Marketers
6. B2B v B2C

MODULE 2

Knowing Your Customer

Build out a Core Message Canvas and Customer Avatar Canvas and finally get clear on who you’re selling to.

1. Knowing Your Customer
2. Customer Avatar Canvas
3. Customer Before & After
4. Building Your Before & After
5. Before & After in Action
6. Core Message Canvas

MODULE 3

Customer Value Journey

Discover the steps in your marketing plan that seamlessly moves a person from lead, to paying customer, to raving fan.

1. Mapping The Customer Value Journey
2. Awareness
3. Engagement
4. Subscribe
5. Convert
6. Excite
7. Ascend
8. Advocate
9. Promote
10. Optimizing Your Value Journey
11. Call To Action

MODULE 4

Content Marketing

Learn which types of content to use to attract your audience and leverage content marketing strategies to grow your business.

1. Content Marketing: Introduction
2. What is Content Marketing?
3. You Are Here
4. Voice
5. Content Strategy
6. Content Options
7. Monetize Content
8. Content Marketing KPIs
9. Content Tools
10. Call To Action
11. Copywriting: Introduction
12. Content Writing v. Copywriting

MODULE 5

Social Media

Gain a basic, clear understanding of how to use social media to build real relationships with your audience.

1. Social Media: Introduction
2. You Are Here
3. Social Channels
4. Targeting Your Audience
5. Creating Content
6. Social Media KPIs
7. Goals of Social Media
8. Brand Management
9. Call To Action

MODULE 6

Digital Advertising

Dive into paid traffic strategies, landing pages, copy and ad design elements, and how these functions work together to bring prospects to your pages.

1. Digital Advertising: Introduction
2. You Are Here
3. Paid Traffic: Overview
4. Why Use Paid Traffic?
5. Landscape Overview
6. Planning
7. Creative: The 3 Core Elements
8. Budgeting
9. The 3 Pillars of Paid Media
10. Optimizing Your Paid Media
11. Reporting
12. Paid Advertising Wrap-Up
13. Call To Action
14. Data & Optimization/Landing Pages: Introduction
15. Landing Pages
16. Landing Page Copywriting
17. Design Elements: Introduction
18. Design Goals
19. Ad Creatives
20. Design Resources
21. Call To Action

MODULE 7

Search Marketing

Use SEO strategies to generate better rankings on search engines, and free organic traffic to your site.

1. Search Marketing: Introduction
2. You Are Here
3. What is SEO?
4. Technical SEO
5. On-Page SEO
6. Off-Page SEO
7. SEO KPIs
8. Call To Action

MODULE 8

Email Marketing

Learn how to create email campaigns that get opened, get clicked, and convert passive list subscribers into active customers.

1. Email Marketing: Introduction
2. You Are Here
3. Tools & Tactics
4. List Hygiene
5. Actionable Metrics & KPIs
6. High-Value Segmentation
7. Broadcast v. Follow-up
8. Call to Action
9. Email Copy
10. Elements of Email Copy
11. Call to Action: Using Social Media to Practice Copywriting

MODULE 9

Community Management

Go in depth into how to build a thriving online community that positively impacts your business’ bottom line.

1. Community Management: Introduction
2. You Are Here
3. Why Communities?
4. Creating Your Community
5. Launching Your Community
6. Sense of Community
7. Community Metrics
8. Call To Action

 

MODULE 10

Data & Optimization

Discover the data and optimization tactics to find which marketing techniques work best for your business and customers.

1. You Are Here
2. Data Purpose
3. Lagging vs. Leading Metrics
4. Top of the Funnel Metrics
5. Middle of the Funnel Metrics
6. Bottom of the Funnel Metrics
7. Optimizing Using Data
8. Identification
9. User Research
10. Hypothesis Construction
11. Prioritization
12. Running & Reporting a Test
13. Call To Action

Course Preview

In this clip, DigitalMarketer’s co-founder CEO Ryan Deiss discusses how the T-shaped marketer is an asset to any business—whether you work for yourself, or someone else.

Become A Certified Digital Marketing Specialist

WHAT’S INCLUDED:

• 10 Core Modules
• 105 Video Lessons
• The Customer Value Journey Handout
• The Customer Avatar Worksheet
• Core Message Canvas Worksheet
• The Full-Color, 149-Page Workbook
• 16-Page Final Exam Study Guide
• Digital Marketing Mastery Pacing Calendar
• 1 FINAL Exam

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Unlock your full potential with Digital Marketing Mastery 2022 – Digital Marketer courses. Our meticulously designed courses are intended to help you excel in your chosen field.

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