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Buy Dan Hollings – StomperMobile Course at esyGB. You will have immediate access to the digital downloads in your account or your order email.
Dan Hollings – StomperMobile
StomperMobile: Here’s What You Get …
Why You MUST Have a Mobile Website and How to Do It NOW
In this first session, you will actually build your first mobile landing page and the critically important mobile transition page!
And you’ll learn why it’s very likely that YOU will exploit the First Mover advantage by capitalizing on all the mobile marketing opportunities in your target market – while your competitors are still completely clueless!
THE AMAZING OPPORTUNITY OF MOBILE MARKETING
- THE WHY:
The 2010 Mobile Marketing Mandate.
- THE STATS:
Something so Small has Never Been so Big.
- THE INSIGHT:
Why Mobile Marketing is Radically Different from Internet Marketing.
- THE OPPORTUNITIES:
Current Mobile Savvy Markets
- THE FIRST MOVER ADVANTAGE:
Tapping the Mobile Audience Now.
- THE FIRST STEP:
Building Your Mobile Presence-
- Mobile Domain Names
- Your Mobile Web Site
- Mobile Landing Pages
- Mobile Transition Pages
PLAN OF ACTION
- Build a Mobile Website
- Build a Mobile Transition Page
CASE STUDIES / STUDENT STORIES
The SIX STEP Mobile Marketing campaign strategy (and how to stay out of the legal hot water!)
In this session, you’ll learn how to plan and execute a successful end-to-end mobile marketing campaign – and we’ll give you the ONE Powerful Tool that makes it a BREEZE (our proprietary “Compelling Reason” Campaign Worksheet!
INTRO
- “Wants” Dictate Mobile Offers.
- Avoiding the Biggest Mistake Marketers make on Mobile.
- The Six-and-a-half Irresistible Ways to Build Mobile Value.
- The “Compelling Reason” Campaign Worksheet.
- Creating the Dynamic Offer.
I’M NO LAWYER BUT…
- Mobile Marketing Best Practices.
- Things that go Bump in the Dark.
- Why you Better Not Miss This Session.
STEP ONE
- Nail the market, Hammer it home
STEP TWO
- Front-end Alignment
STEP THREE
- Tooling Up for the Campaign
STEP FOUR
- Online/Offline Campaign Integration
STEP FIVE
- The Mobile Campaign Launch
STEP SIX
- Analytics: Tweaking your Trajectory
PLAN OF ACTION
- Complete the “Who Wants What Mobile Campaign Worksheet.”
CASE STUDIES / STUDENT STORIES
In this session, you’ll learn the proven best practices to fully exploit the Holy Grail of marketing – text message marketing, including the Big Four success secrets that are rarely understood, even by technical experts.
You’ll learn the keys and step-by-step actions to easily implement TEN specific types of text message campaigns – including mobile subscriptions, coupons, contests – as how to collect killer testimonials for any product or service using text message TEXTIMONIALS!
In this session, you will actually set up your own text messaging system on the StomperQast platform and create a custom campaign – or integrate it into any existing web site!
TEXT MESSAGE STRATEGIES
- How to Use Text Messaging as a Marketing Tool
- Short Codes and Mobile Keywords
- The FOUR SECRETS to Text Messaging Success
EXCLUSIVE:
- Insiders Tour of StomperQast (SMS System)
- Text Messaging
- Instant Messaging
- Social Media
TEXT MESSAGE CAMPAIGN TYPES
- Subscription based
- Mobile Coupons
- On-The-Fly/Reminder Messages
- Text-to-Mobile WAP Push
- Text Voting
- Contest/Text-to-Win
- Text-to-Donate
- Text Alerts
- Email Forwarding
- Textimonials
PLAN OF ACTION
- Set-up Your StomperQast Text Messaging System
- Integrate your Mobile Keyword into one site or campaign.
- Add your Mobile List Building Form to one site or campaign.
CASE STUDIES / STUDENT STORIES
In this session, you’ll learn how to put the unparalleled POWER of Facebook, Twitter and more to work for YOU – in ways that your competitors can’t even imagine.
Bam! In this one session, you will follow along step-by-step and actually implement your own Twitter and Facebook strategy. We’ll get you up and running so you can fully exploit the unique power of Facebook and Twitter – starting RIGHT NOW!
MOBILE MESSAGE STRATEGIES
- How to Maximize the Single Best Marketing Method of All Time (It’s probably NOT what you’re thinking!)
- Free Recorded Messages – on steroids (CommuniQast)
THE TWITTER/MOBILE LOVE AFFAIR
- How to Tap Mobile Twitter Marketing Opportunities
THE FACEBOOK/MOBILE CONNECTION
- How to Tap Mobile Facebook Marketing Opportunities
PLAN OF ACTION
- Set-up Your Free Recorded Message on CommuniQast.
- Implement a Twitter and/or Facebook Mobile Strategy.
CASE STUDIES / STUDENT STORIES
In this lesson, you will learn to easily integrate a powerful mobile marketing campaign into ANY existing marketing, easily and seamlessly, to make ANY marketing campaign that much more powerful IMMEDIATELY!
In this one lesson, you will integrate an entire mobile campaign into ANY existing campaign.
SIDENOTE: If you’d like to take this course, but you don’t want to pay for it – all you have to do is find ANY ONE SINGLE existing business owner to pay for you to take the course in return for you setting up their mobile campaign into their existing marketing that’s already in place!
Their business will increase – fast! Plus, you will be the hero, and get the entire course for free. If you don’t have a business owner identified right now, get the course yourself, and do your first project for someone else who will GLADLY pay you to help them get more customers. (We’ll also show you a dozen ways to EASILY get all the paying clients you could ever want!)
THE MOBILE CAMPAIGN LAUNCH
- Agencies
- Vendors
- Do-It-Yourself Secrets
- Viral & Word of Mouth
- Websites & Blogs
- Social Media
- Email to Mobile
- Signs of the Times
- Advertising (Print, Radio & TV)
- Trade Shows & Events
- Video
- Stickers
- Product Packaging
- Press Releases
PLAN OF ACTION:
- Integrate Mobile into at least one existing marketing strategy.
CASE STUDIES / STUDENT STORIES
In this session, you’ll learn how to harness the never-before-seen POWER of LOCATION-BASED SOCIAL MEDIA. This is going to be HUGE and you will be out in front of this tidal wave to absolutely crush the 99.9% of your competitors who DON’T HAVE A CLUE!
Don’t worry if you’ve never even heard of this – when you watch this session, it will all make sense. And you will quickly get the feeling that you’ve been handed the keys to the castle – you’ll be one of a very small group of people who can capitalize on the greatest marketing tool since the internet was invented!
LOCATION-BASED SOCIAL MEDIA
The Coming Social Media Behemoth for 2010
- FourSquare
- Gowala
- Local Business Strategies
- ReviewQast: Integrating Local Reviews & Shouts
- Maximizing the SEO Advantage
- Low Hanging Fruit: Money in Consulting
PLAN OF ACTION:
- Open Accounts
- Invite Friends
- Establish Your Business
- Check-in at Local Venues
- Leave Shouts and Tips
CASE STUDIES / STUDENT STORIES
Can you say Mobile Marketing EXPERT? In this session, we’ll go beyond anything you were thinking about “mobile marketing” – way beyond text messaging, SMS or MMS – and get you up to speed and ready to dominate any other marketers for ANY offline presence or business location.
In actuality, you could build a killer business, with nothing but the strategies in this one session!
For example, the technology of 2-D bar codes alone is going to be hugely important to ANY offline business – and after seeing everything in this one session, you’ll be blown away with the power you possess – just by being “in the know” before your competitors ever open their eyes!
Turning the Physical World into Mobile Hyperlinks
- QR Codes
- 2-D Bar Codes
- EZ Codes
- Mobile Photo Recognition
PLAN OF ACTION:
- Install Mobile Scanning Software
- Create a 2-D Bar Code
- Integrate Bar Code as a Marketing Element
CASE STUDIES / STUDENT STORIES
You will learn everything you need to know about the world of analytics and specialized data tracking for mobile marketing. You’ll learn WHAT to track so the “noise” doesn’t make you miss what really counts! And you’ll learn exactly how to TEST and IMPROVE all of your results so that – no matter where you start – over a period of time, you can more quickly dominate any market you choose!
In this session, you won’t just learn how to handle all the data, and how and what to TEST – you will actually implement your own “Tracking and Tweaking” Strategy. After this one session, you’ll be able to go into ANY market, and immediately put to use all the power of mobile marketing – quickly – and implement a specific strategy for ongoing improvement that virtually guarantees your success!
ANALYTICS: TRACKING & TWEAKING YOUR TRAJECTORY
- What to Track, What to Tweak
- How to Track
- Mobile Web Analytics
PLAN OF ACTION:
- Determine How You Will Track
- Implement a Tracking/Tweaking Strategy
In this one crucial session, you’ll learn everything you need to know about SEO (Search Engine Optimization), Pay-Per-Click (PPC), and List Building – for Mobile Marketing.
This one session will EASILY pay for the entire course – all by itself!
In this session, you will implement your specific mobile list building strategy (or greatly improve any existing effort). And we’ll walk you through your potential mobile advertising and direct response strategies step-by-step! Every major direct response strategy for mobile marketing will be explained in detail so you can determine your best tactics and get them up and running immediately!
MOBILE SEARCH & SEO STRATEGIES
- How is Mobile Search Different than Web Search?
- Easy SEO Strategies for Mobile
- Mobile Advertising & Direct Response
- Click to call
- SMS Opt-in
- Email Opt-in
- Location Finder
- Click-to-Video
- Instant Content Download
- Mobile Pay-Per-Click
PLAN OF ACTION:
- SEO Your Web Pages
- Set-up or improve your Mobile List Building Strategy
- Explore a Mobile Ad or Direct Response Strategy
CASE STUDIES / STUDENT STORIES
Are you ready to exploit the massive traction of the iPhone, Android phone and the Kindle? After you learn the advanced strategies in this session, you’ll be ready to tap the amazing market power of the iPhone and Droid — and other mobile devices –which have already reached critical mass and are poised to dominate the mobile landscape.
You’ll learn exactly how to maximize the specific opportunities created by these powerful devices. And when you learn how to create custom campaigns just for them, you’ll be able to get more traffic and customers of anything and everything you’re selling – both now and in the future!
ADVANCED MOBILE WEB SITE & MOBILE ECOMMERCE SECRETS
- Content Ideas
- Advanced Site Secrets
- eCommerce Options
- Affiliate Opportunities
iPHONE & ANDROID APPS
- Exploring opportunities with iPhone App
- Exploring opportunities with Android App
KINDLE CASH
- Exploring money making opportunities with Amazon’s Kindle (and other eBook Readers)
PLAN OF ACTION:
- Select an area of interest from this weeks’ session and implement it
CASE STUDIES / STUDENT STORIES
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