$37.00

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Competitive differentiation is crucial to high-margin sales that close quickly. When customers view you, your organization, and your product as something truly special—and not just a commodity—you can avoid price concessions and win more business.

PURCHASE THIS COURSE, YOU ACCUMLATE: 37 POINTs!


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Buy Craft Your Sales Pitch with Competitive Differentiation – Lisa Earle McLeod & Elizabeth Lotardo Course at esyGB. You will have immediate access to the digital downloads in your account or your order email.

Competitive differentiation is crucial to high-margin sales that close quickly. When customers view you, your organization, and your product as something truly special—and not just a commodity—you can avoid price concessions and win more business. Lack of competitive differentiation results in an endless sales process—and the decision nearly always comes down to price. In this course, learn how to add value and differentiate yourself from the first call to the proposal. Authors and leadership experts Lisa Earle McLeod and Elizabeth McLeod cover everything from crafting your opening statement, to asking the right questions, to asking your clients for their business.

Topics include:

  • How can you differentiate your organization?
  • Setting yourself apart
  • Differentiating your language
  • Adding value before collecting revenue
  • Differentiating during the sales process
  • Unpacking the buyer’s journey
  • Differentiating in the first meeting
  • Talking about the competition
  • Customizing your deck
  • Differentiating your written proposal
  • Asking for the business
  • Differentiating inside your organization

Get Craft Your Sales Pitch with Competitive Differentiation – Lisa Earle McLeod & Elizabeth Lotardo, Only Price $37


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Buy the Craft Your Sales Pitch with Competitive Differentiation – Lisa Earle McLeod & Elizabeth Lotardo course at the best price at esy[GB]. Upon completing your purchase, you will gain immediate access to the downloads page. Here, you can download all associated files from your order. Additionally, we will send a download notification email to your provided email address.

Unlock your full potential with Craft Your Sales Pitch with Competitive Differentiation – Lisa Earle McLeod & Elizabeth Lotardo courses. Our meticulously designed courses are intended to help you excel in your chosen field.

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Craft Your Sales Pitch with Competitive Differentiation - eSy[GB]
Craft Your Sales Pitch with Competitive Differentiation – Lisa Earle McLeod & Elizabeth Lotardo