Copy School Bundle 2019 (includes all 7 courses)

Description

Buy Copy School Bundle 2019 (includes all 7 courses) Course at esyGB. You will have immediate access to the digital downloads in your account or your order email.

10x Emails 2.0

Get the strategies, techniques and templates to write emails that engage and sell

View course $997

10x Landing Pages 2.0

Learn to write high-converting landing pages. And turn more visitors into subscribers – and subscribers into customers.

View course $997

10x Facebook Ads

Struggled to figure out how to make Facebook and Instagram ad copy actually WORK? Get a clear breakdown of how to write social ads that…

View course $997

10x Sales Pages

The ultimate training program to take your long-form sales page from idea to completion

View course $1,997

10x Launches

This training is focused exclusively on launch copy. Based on insights and “themeplates” from dozens of launches in the six- and seven-figure range.

View course $997

Six Figure Emails

Get the six (6) templates used in six-figure email campaigns. Includes training on how to use each one and why they work.

View course $397

Seven Figure Emails

Get training on seven (7) templates used across seven-figure funnels we’ve written for.

View course $497

10x Emails 2.0

Get the strategies, techniques and templates to write emails that engage and sell

View course $997

10x Landing Pages 2.0

Learn to write high-converting landing pages. And turn more visitors into subscribers – and subscribers into customers.

View course $997

10x Facebook Ads

Struggled to figure out how to make Facebook and Instagram ad copy actually WORK? Get a clear breakdown of how to write social ads that…

View course $997

10x Sales Pages

The ultimate training program to take your long-form sales page from idea to completion

View course $1,997

10x Launches

This training is focused exclusively on launch copy. Based on insights and “themeplates” from dozens of launches in the six- and seven-figure range.

View course $997

Six Figure Emails

Get the six (6) templates used in six-figure email campaigns. Includes training on how to use each one and why they work.

View course $397

Seven Figure Emails

Get training on seven (7) templates used across seven-figure funnels we’ve written for.

View course $497

Copyhackers

10x Facebook Ads by Joanna Wiebe

10x Facebook Ads

What’s included?

33 videos

26 files

Contents

Welcome and Start Here!

Welcome and Start Here!

5 mins

Your Workbook <— Download Me!

1.35 MB

Module One: Facebook and Instagram Ads 101

Facebook and Instagram Ads 101

16 mins

Cheat Sheet: Stages of Awareness

259 KB

How to Map a Lead Generation Funnel

10 mins

How to Map a Webinar Funnel

6 mins

How to Map a Challenge or Video Series Funnel

5 mins

How to Map an Ecommerce Funnel

6 mins

How to Map a Funnel from Scratch

5 mins

End of Module Quiz

Module Two: Anatomy of Facebook and Instagram Ads

Anatomy of Facebook and Instagram ads

10 mins

An Over the Shoulder Walk-Through of Ad Types

11 mins

Resource: Facebook Ad Unit Guide

End of Module Quiz

Module Three: Gathering your Messages

Gathering your Messages

8 mins

Ninja Technique: Facebook Group Message Mining

14 mins

Ninja Technique: How to Mine Amazon Reviews

8 mins

Ninja Technique: How to Mine Twitter for Messages

5 mins

Ninja Technique: Facebook Ad Competitor Research

7 mins

Cheat Sheet: Voice of Customer Research Questions

721 KB

End of Module Quiz

Module Four: Mapping your Messages

Mapping your Messages

8 mins

End of Module Quiz

Module Five: Writing High-Converting Messages

Writing High-Converting Ad Copy

9 mins

Value Proposition Rehab

10 mins

Long Copy vs Short Copy

3 mins

When You’re Ready to Write – Do This First

2 mins

Step One- Reference your Funnel Map and Pick a Place to Start

4 mins

Step Two- Write Down your Value Prop Variations

3 mins

Step Three – Write your Headline Variations

15 mins

Step Four – Write your Body Copy

37 mins

Resource: Facebook Ad Copy Example

Ad Copy Worksheet

58 KB

Cheat Sheet: Value Proposition Checklist

197 KB

Resource: Emojipedia for Facebook Friendly Emoji’s

Resource: Facebook Bullet Point Emojis

End of Module Quiz

Module Six: Images and Videos

Images and Videos

25 mins

Resource: Creative Hub Gallery

Resource: Creative Hub Ad Formats

Resource: Facebook Text Checker

Cheat Sheet: Do’s and Dont’s

121 KB

Anatomy of a One-Minute Video

211 KB

Livestream Script: Educational/ Value-Add Content

151 KB

Livestream Script: Relationship-Building

121 KB

Livestream Script: Case Study

136 KB

Livestream Script: Sales

93.7 KB

Resource: Copyright Free Images from Pexels.com

Resource: Copyright Free Images from Unsplash.com

End of Module Quiz

Module Seven: Landing Pages that Convert

Landing Pages that Convert

9 mins

Cheat Sheet: Anatomy of a High-Converting Landing Page

279 KB

End of Module Quiz

Module Eight: Testing and How to Know if your Ads are “Working”

Testing and How to Know if your Ads are “Working”

16 mins

How to Troubleshoot a Campaign

13 mins

Cheat Sheet: Rules of Thumb for Effective Testing

148 KB

Cheat Sheet: Key Metrics and what they Mean

170 KB

Cheat Sheet: Key Metrics and what they Mean Continued…

96.8 KB

End of Module Quiz

Module Nine: Red Flags

How to Spot and Avoid Red Flag Situations

3 mins

Cheat Sheet: Red Flags to Avoid

198 KB

End of Module Quiz

Bonus: Facebook Ad Compliance

How to Write Facebook Ad Compliant Copy in Difficult Verticals

17 mins

Resource: Facebook Ad Policies

Quick-Start Videos

Step One- Reference your Funnel Map and Pick a Place to Start

4 mins

Step Two- Write Down your Value Prop Variations

3 mins

Step Three- Write your Headline Variations

15 mins

Step Four – Write your Body Copy

37 mins

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Copyhackers

10x Landing Pages 2.0 by Joanna Wiebe

10x Landing Pages 2.0

Learn to write high-converting landing pages. And turn more visitors into subscribers – and subscribers into customers.

What’s included?

78 videos 32 files

2 text files

Contents

MODULE 1: Starting Your Process

How to use Module 1

3 mins

The conversion copywriting approach and process

27 mins

The conversion copywriting approach and process

242 KB

Before You Write – Think like a successful copywriter

2 mins

7 Maxims for Successful Converting Copy

123 KB

Conversion Copy – Move the prospect to act

6 mins

Elements of Conversion Copywriting

95.5 KB

Barriers to Conversion – Fight back with copy

11 mins

Stages of Awareness – Understand prospect mindsets

3 mins

5 Stages of Awareness

128 KB

Rule of One – Engineer consistently great copy

3 mins

Rule of One

126 KB

One Reader – Write for your ideal prospect

5 mins

One Big Idea – Find your most powerful benefit

2 mins

One Promise – Amplify your guarantee

5 mins

One Promise: Over-the-Shoulder Tutorial

6 mins

One Offer – Match your offer to your reader

3 mins

The AI Spectrum – Identify awareness and influence intent

4 mins

8 Factors that Influence Intent

217 KB

Where Does It Hurt? – Identify and kill prospect pain

6 mins

End-of-module exam

MODULE 2: Finding Your Message

How to use Module 2

5 mins

Where Do I Start? – Ask the right questions

8 mins

Survey Questions Worksheet

31.8 KB

Surveys – What to say (and how to say it) to find deeper reasons

10 mins

Survey Goals Cheatsheet

224 KB

On-site Polls – Learn what works and what doesn’t on your page

5 mins

Review Mining – Listen to what your prospects are saying

4 mins

Competitor Review Mining Worksheet

30.6 KB

Usertesting.com – Optimize pages by watching people use them

3 mins

Interviews – Explore deep motivators with first hand emotion

5 mins

Pre-interview Checklist – 10XLP.pdf

236 KB

Interview Talking Points – 10XLP.pdf

49.4 KB

End-of-module exam

Bonus: Letter-writing exercise, part 1

7 mins

Bonus: Letter-writing exercise, part 2

5 mins

MODULE 3: Laying Out Your Page

How to use Module 3

5 mins

Spit Drafts – Start with your ‘what’ messages

3 mins

What vs How – Separate strategy from execution

2 mins

AIDA Framework – Attention, Interest, Desire, Action

2 mins

AIDA Worksheet

28.3 KB

AIDA: Over-the-Shoulder Tutorial

11 mins

PAS Framework – Problem, Agitation, Solution

7 mins

PAS Framework Worksheet

28.2 KB

PAS: Over-the-Shoulder Tutorial

3 mins

10/90 – Divide your page to connect and convince

2 mins

Top 10% – Match your prospects expectations

2 mins

Message Matching: Over-the-Shoulder Tutorial

9 mins

The Low-Hanging Hook – Awareness and the top of your page

18 mins

Stages of awareness – Hooks

127 KB

Beliefs-focused hook worksheet

29.2 KB

Bottom 90% – Exceed your prospects expectations

4 mins

Hero Section – Lead with what’s right, not what’s fashionable

6 mins

Heroes: Over-the-Shoulder Tutorial

7 mins

Decision Management – Limit options to boost confidence

5 mins

Attention Management – Get visitors to focus on your goal

5 mins

End-of-module exam

MODULE 4: Writing and Editing In the Awesome

How to use Module 4

5 mins

Two Simple Steps – Brief yourself, and do quick tests

17 mins

10x Landing Pages Brief

77.8 KB

Two simple steps

240 KB

What’s In It for Me? – Turn features into tangible benefits

5 mins

What’s in it for me? Worksheet

30.9 KB

What’s In It For Me? Over-the-Shoulder Tutorial

10 mins

Mind-Reader Shortcuts – A grab-bag of ways to join the convo and keep it alive

29 mins

Mind-reader shortcuts

378 KB

10x Landing Pages – Mind Reader Shortcuts

25.2 KB

“So What?” and “Prove It” – Because people don’t believe you

2 mins

Personality, Voice and Tone – Connect with your targets

8 mins

Writing with Personality Exercise

28.1 KB

Headlines and Buttons – Make them work together

4 mins

9 Points About Headlines & Buttons

236 KB

Headlines and Buttons: Over-the-Shoulder Tutorial 1

17 mins

Headlines and Buttons: Over-the-Shoulder Tutorial 2

11 mins

Headlines and Buttons: Over-the-Shoulder Tutorial 3

14 mins

Crossheads – Introduce the why of a section, not the what

2 mins

Crossheads: Over-the-Shoulder Tutorial

19 mins

Bullet Lists and Mega Lists – Use lists to inspire visitors

4 mins

Beyond Bullets – How to create fascinations that keep your One Reader reading

34 mins

Beyond Bullets – How to use fascinations

122 KB

Pricing Tables – Increase conversions with comparison

4 mins

The Close – Lower the risk of taking your One Offer

3 mins

8 Ways to Get Customers To Say “Yes”

229 KB

Videos – Use the right thumbnails to boost plays

2 mins

Intros & Conclusions – Cut out the fluff and get to the point

2 mins

Intros & Conclusions: Over-the-Shoulder Tutorial

12 mins

Clarity – Edit to make targets pay attention, not think harder

4 mins

Clarity: Over-the-Shoulder Tutorial

6 mins

Specificity – Use real numbers to persuade targets

3 mins

Specificity: Over-the-Shoulder Tutorial 1

3 mins

Specificity: Over-the-Shoulder Tutorial 2

3 mins

Stickiness – Play with language intentionally

5 mins

Stickiness: Over-the-Shoulder Tutorial 1

5 mins

Stickiness: Over-the-Shoulder Tutorial 2

3 mins

Social Proof – Who’s the right person to deliver the message?

2 mins

Copywriting Trick – The 7 Deadly Sins

3 mins

7 Deadly Sins Exercise

28 KB

7 deadly sins: Over-the-Shoulder Tutorial 1

6 mins

7 deadly sins: Over-the-Shoulder Tutorial 2

5 mins

Copywriting Trick – “Blank for your blank”

3 mins

Blank for your blank: Over-the-Shoulder Tutorial

3 mins

Quick Consumption – Really simple, really effective ways to make your copy read better

9 mins

How to make your copy more readable

67.9 KB

End-of-module exam

Resources

All the worksheets, cheatsheets and templates

3.62 MB

How to join our private Facebook group

Tools and tech to write 10x landing pages

BONUS: All 7 ebooks in the Copy Hackers library

88.5 MB

Bonus: Conversion copywriting clinic recordings

Clinic 1: Tuesday, Oct 11 at 9am Pacific

(1h 35m 30s)

Copywriting Clinic #1 – One Reader and One Offer

1.85 MB

Clinic 2: Tuesday, Oct 25 at 9am Pacific

(1h 31m 45s)

Copywriting Clinic #2 – One Big Idea and One Promise.pdf

3.2 MB

Office Hours Recordings

Session 1: Lead magnets

(1h 07m 46s)

Lead Magnets

126 KB

Session 2: Long-form sales pages

(1h 01m 46s)

Long-form sales pages

89.3 KB

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