Description

Buy Consumer Behavior: Building Marketing Strategy – McGraw-Hill Course at esyGB. You will have immediate access to the digital downloads in your account or your order email.

Consumer Behavior: Building Marketing Strategy – McGraw-Hill

David L. Mothersbaugh, Del I. Hawkins & Susan Bardi Kleiser – Consumer Behavior: Building Marketing Strategy, 14th edition

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing, and other emerging trends. Updated with strategy-based examples throughout and an integration of ethics and consumer insights in the text and cases.

From the preface: Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens.

Contents:

Preface

Acknowledgments

Part One: Introduction

1 Consumer Behavior and Marketing Strategy

Part Two: External Influences

2 Cross-Cultural Variations in Consumer Behavior

3 The Changing American Society: Values

4 The Changing American Society: Demographics and Social Stratification

5 The Changing American Society: Subcultures

6 The Changing American Society: Families and Households

7 Group Influences on Consumer Behavior

Part Three: Internal Influences

8 Perception

9 Learning, Memory, and Product Positioning

10 Motivation, Personality, and Emotion

11 Attitudes and Influencing Attitudes

12 Self-Concept and Lifestyle

Part Four: The Consumer Decision Process

13 Situational Influences

14 Consumer Decision Process and Problem Recognition

15 Information Search

16 Alternative Evaluation and Selection

17 Outlet Selection and Purchase

18 Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Part Five: Organizations as Consumers

19 Organizational Buyer Behavior

Part Six: Consumer Behavior and Marketing Regulation

20 Marketing Regulation and Consumer Behavior

Appendixes

Indexes

Are you interested in? Consumer Behavior: Building Marketing Strategy – McGraw-Hill Download, consumer behavior, what are the factors that influence consumer behavior, define consumer behavior, types of consumer behavior, importance of consumer behavior.

Buy the Consumer Behavior: Building Marketing Strategy – McGraw-Hill course at the best price at esy[GB]. Upon completing your purchase, you will gain immediate access to the downloads page. Here, you can download all associated files from your order. Additionally, we will send a download notification email to your provided email address.

Unlock your full potential with Consumer Behavior: Building Marketing Strategy – McGraw-Hill courses. Our meticulously designed courses are intended to help you excel in your chosen field.

Why wait? Take the first step towards greatness by acquiring our Consumer Behavior: Building Marketing Strategy – McGraw-Hill courses today. We offer a seamless and secure purchasing experience, ensuring your peace of mind. Rest assured that your financial information is safeguarded through our trusted payment gateways, Stripe and PayPal.

Stripe, known for its robust security measures, provides a safe and reliable payment process. Your sensitive data remains confidential throughout the transaction thanks to its encrypted technology. Your purchase is fully protected.

PayPal, a globally recognized payment platform, adds an extra layer of security. With its buyer protection program, you can make your purchase with confidence. PayPal ensures that your financial details are safeguarded, allowing you to focus on your learning journey.

Is it secure? to Use of?

Your identity is kept entirely confidential. We do not share your information with anyone. So, it is absolutely safe to buy the Consumer Behavior: Building Marketing Strategy – McGraw-Hill course.
100% Safe Checkout Privateness coverage
Communication and encryption of sensitive data.
All card numbers are encrypted using AES with a 256-bit key at rest. Transmitting card numbers occurs in a separate hosting environment and does not share or store any data.

How can this course be delivered?

After your successful payment this “Consumer Behavior: Building Marketing Strategy – McGraw-Hill course”, Most of the products will come to you immediately. But for some products were posted for offer. Please wait for our response, it might take a few hours due to the time zone difference.
If this occurs, please be patient. Our technical department will process the link shortly after, and you will receive notifications directly via email. We appreciate your patience.

What Shipping Methods Are Available?

You will receive a download link in the invoice or YOUR ACCOUNT.
The course link is always accessible through your account. Simply log in to download the Consumer Behavior: Building Marketing Strategy – McGraw-Hill course whenever you need it.
You only need to visit a single link, and you can get all the Consumer Behavior: Building Marketing Strategy – McGraw-Hill course content at once.
You can choose to learn online or download for better results, and you can study anywhere on any device. Please ensure that your system does not enter sleep mode during the download.

How Do I Track Order?

We promptly update the status of your order after your payment is completed. If, after 7 days, there is no download link, the system will automatically process a refund.
We value your feedback and are eager to hear from you. Please do not hesitate to reach out via email us with any comments, questions and suggestions.

Shopping Cart

Shopping Cart

Consumer Behavior: Building Marketing Strategy – McGraw-Hill

Description