B2B Marketing Foundations – Pricing Strategies

Description

Buy B2B Marketing Foundations – Pricing Strategies Course at esyGB. You will have immediate access to the digital downloads in your account or your order email.

Pricing is one of the most challenging aspects of marketing, especially when marketing to organizations versus everyday consumers. In the business-to-business (B2B) world, buyers demand more value and they expect to be able to negotiate price. Your pricing strategy has to be adjusted accordingly. Learn how to set and communicate prices for B2B products and services in this course with marketing expert Drew Boyd.

Drew explains how to think about price when it comes to B2B business transactions-and understand the important relationship between cost, price, and value. He also shows how to define value, identify stakeholders, and link pricing to your overall marketing strategy. Plus, learn to use tools such as the value ladder and pricing tiers to gain leverage in price negotiations.

Topics include:

• What is B2B pricing?
• Defining value
• Linking marketing and pricing
• Creating pricing tiers
• Managing pricing competition

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Buy the B2B Marketing Foundations – Pricing Strategies course at the best price at esy[GB]. Upon completing your purchase, you will gain immediate access to the downloads page. Here, you can download all associated files from your order. Additionally, we will send a download notification email to your provided email address.

Unlock your full potential with B2B Marketing Foundations – Pricing Strategies courses. Our meticulously designed courses are intended to help you excel in your chosen field.

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