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Andrés Esteban Díaz del Castillo – Certificación de Experto en Testing & Optimización
Original price was: $29.00.$12.00Current price is: $12.00.
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Description
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Andrés Esteban Díaz del Castillo – Certificación de Experto en Testing & Optimización
Impartido por:
Andrés Esteban Díaz del Castillo
Andrés Esteban Díaz del Castillo es un desarrollador de software apasionado por las nuevas tecnologías.
Siempre está buscando nuevas oportunidades de aprendizaje y le encanta compartir sus conocimientos con los demás. Andrés es un excelente solucionador de problemas, y siempre busca la manera de mejorarse a sí mismo y a los que le rodean.
Además, es un estratega de marketing habilidoso enfocado en métricas que cree en el crecimiento de ganancias basado en la evidencia a través de la coordinación y alineación de marketing y procesos de venta. Con sus habilidades en mercadeo y desarrollo de software, puede crear un producto que no solo funcione a nivel técnico pero que venda y logre llegar al público objetivo de forma correcta.
A lo largo de 4 años, ha creado más de 20 cursos sobre marketing digital y desarrollo de software, acumulando más de 1000 horas de contenido y enseñando a más de 2 millones de alumnos.
Temario del Curso
MATERIAL DEL CURSO
- Guía módulo 1
- Guía módulo 2
- Guía módulo 3
- Guía módulo 4
- Guía módulo 5
- Guía módulo 6
- Guía módulo 7
- Cíclo de vida de la optimización
- Circulo optimizacion
- Tabla de priorización
- Tabla de ciclo de vida de la optimización
- Tabla de prioridad de objetivos
- Propuesta de prueba
- Calculadora de Power Links
- Hoja de trabajo para construcción de hipótesis
- Herramientas tecnológicas que debes tener
- Optimización del valor del cliente
- Resultado de prueba
MÓDULO 1: Comienza aquí
- VIDEO 1 Qué esperar del curso (7:58)
- VIDEO 2 Qué es OTC (6:14)
- VIDEO 3 Terminología y jerga (7:21)
MÓDULO 2: INTRODUCCIÓN A LA OPTIMIZACIÓN
- VIDEO 4 El rol de la optimización (4:40)
- VIDEO 5 Selección de KPIs (7:53)
- VIDEO 6 Agregando Datos (12:31)
- VIDEO 7 Demostración de usabilityHub (4:47)
- VIDEO 8 Configurar HotJar (4:09)
- VIDEO 9 Mapas de calor (8:00)
- VIDEO 10 Ejemplo de grabación de sesión (9:45)
- VIDEO 11 Formularios Hotjar (5:07)
MÓDULO 3: Identificando y priorizando tests
- VIDEO 12 Identificación de páginas (31:24)
- VIDEO 13 Priorización de páginas (11:41)
MÓDULO 4: Selección de elemento
- VIDEO 14 Advertencia sobre los casos de uso (4:03)
- VIDEO 15 Pruebas con el Copy (16:28)
- VIDEO 16 Pruebas con imágenes (5:44)
- VIDEO 17 Pruebas con la navegación (4:07)
- VIDEO 18 Pruebas con la caja de búsqueda (5:10)
- VIDEO 19 Pruebas con los videos (10:22)
- VIDEO 20 Pruebas con overlays (5:53)
- VIDEO 21 Elementos del formulario (6:16)
MÓDULO 5: Construcción de hipótesis
- VIDEO 22 La importancia de una hipótesis (3:17)
- VIDEO 23 Cómo crear una hipótesis (6:45)
- VIDEO 24 Ejemplo de hipótesis (11:14)
- VIDEO 25 Configuración de GPower (7:52)
MÓDULO 6: Split testing
- VIDEO 26 Prueba (10:15)
- VIDEO 27 Introducción al split testing (6:13)
- VIDEO 28 Puedo hacer un test (8:56)
- VIDEO 29 Debo hacer un test (5:35)
- VIDEO 30 Principios de persuasión (7:08)
- VIDEO 31 Programación de campaña (9:10)
- VIDEO 32 Optimización de calendario (3:25)
- VIDEO 33 Análisis de la prueba (10:56)
- VIDEO 34 Configurando Google Optimize (10:03)
MÓDULO 7: Métodos de optimización
- VIDEO 35 La oferta y la optimización (4:12)
- VIDEO 36 Retargeting dentro del sitio (2:18)
- VIDEO 37 Personalización (7:25)
- VIDEO 38 Cómo probar con poco tráfico (5:24)
- VIDEO 39 Optimización de la página de aterrizaje (15:42)
Examen de certificación
- Exámen de certificación en Optimización web y A/B testing
- ¿Dónde encontrar empleo? (5:17)
Sale Page: https://campus.neetwork.com/p/certificacion-de-experto-en-testing-optimizacion
Archive: https://archive.ph/wip/DKVMp
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SECTION A: Why people buy your product / service:
People buy to solve problems and get what they want.
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• Can I trust you? Do you really have my best interests in mind or are you just here to make a sale?
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