Principles and Practice of Social Marketing: An International Perspective – Rob Donovan

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Buy Principles and Practice of Social Marketing: An International Perspective – Rob Donovan Course at esyGB. You will have immediate access to the digital downloads in your account or your order email.

Principles and Practice of Social Marketing combines the authors’ practical commercial marketing know-how, hands-on experience in developing and implementing social marketing campaigns, and extensive involvement in formative and evaluative research across a broad variety of health and social policy areas. This new international edition will be essential reading for undergraduate and graduate courses in Social Marketing and for anyone involved in social marketing or health promotion, public health interventions, injury prevention or public welfare in general.

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