Demand Side Platforms Q4 2011 – Forrester Wave

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The digital media buying world is undergoing a major transformation. The three-martini lunch model of years past is increasingly giving way to data-driven, platform-based, programmatic buying, optimization, and management. The new crop of technologies called demand-side platforms (DSPs) can look undifferentiated to the naked eye. The DSP Wave pulls the curtains back on a handful of leading DSPs to help buyers make the best choice in partners based on their individual needs.

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