Description
Buy eCommerce Email Marketing Customer Lifecycle – Andriy Boychuk Course at esyGB. You will have immediate access to the digital downloads in your account or your order email.
Start sending emails that generate revenue on autopilot
A step-by-step course that will show you how to set up highly engaging email automations that add 20% to your revenue
eCommerce Email Marketing Customer Lifecycle
Course Curriculum
Era of Relevance
- We are living in the ‘Era of Relevance’(2:22)
- The downside of email irrelevance(1:32)
- Customer life cycle(3:36)
- Your customers feel valued and You feel in control(1:32)
- Better numbers, more revenue(0:47)
- Benchmark(0:35)
Overview
- Andriy Boychuk(1:39)
- Course in 5 modules(1:23)
- How to take this course(1:07)
- Video length up to 15 minutes(0:43)
- Closed Community(1:10)
- Technology is overrated(1:26)
- Questions and Feedback(1:28)
MODULE 1: Strategy
- Strategy overview(1:43)
- Optin methods(8:59)
- Pre purchase aka welcome flow(15:54)
- Exit intent flow(5:02)
- Abandonment cart flow(6:33)
- Post purchase flow(9:44)
- Bounce Back(3:07)
- 2x buyers flow(4:26)
- Browser abandonment flow(3:15)
- Win back flow(3:38)
- Sunset flow(4:10)
MODULE 2: Copy
- Module breakdown(1:20)
- Email guidelines explanation(10:28)
- Footer message(3:44)
- Opt in forms(3:24)
- Surveys(1:52)
- Share it with copywriter(1:25)
MODULE 3: Design
- Module breakdown(1:02)
- Template structure(9:58)
- Hero images(2:22)
- Let's Design/Build it(12:05)
- Text based emails(2:08)
- Form Design(1:29)
- Form Builder(9:57)
MODULE 4: Implementation
- Checklist(2:03)
- Email templates(17:50)
- Forms(8:42)
- Pre purchase aka welcome flow(7:23)
- Exit intent flow(1:42)
- Abandonment cart flow(9:01)
- Post purchase flow(1:57)
- Bounce back flow(1:53)
- 2x buyers flow(1:21)
- Browser abandonment flow(2:49)
- Win back flow(2:02)
- Sunset flow(7:18)
MODULE 5: Evaluate & Optimize
- Split test structure(3:18)
- Split test criteria(1:17)
- Split test subject lines(4:23)
- Split test offer % vs $ amount(1:51)
- Split test time delays(2:58)
Conclusion
- Joint The Community(1:19)
- Take Action(0:59)
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