Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love – Anthony Kennada

Description

Buy Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love – Anthony Kennada Course at esyGB. You will have immediate access to the digital downloads in your account or your order email.

DESCRIPTION

Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands

“The Uber of this”

“The Salesforce of that”

“It’s like Instagram, but for…”

There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They’ve created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing.

Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It’s not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top.

Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them.

• Identify the “go” and “no go” signals for category creation in your business
• Activate customers and influencers as brand ambassadors
• Grow a community by investing in live events and experiences
• Prove the impact of category creation investments on growth, customer success, and company culture

Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.

Get Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love – Anthony Kennada, Only Price $34

Tag: Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love – Anthony Kennada Review. Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love – Anthony Kennada download. Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love – Anthony Kennada discount.

Buy the Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love – Anthony Kennada course at the best price at esy[GB]. Upon completing your purchase, you will gain immediate access to the downloads page. Here, you can download all associated files from your order. Additionally, we will send a download notification email to your provided email address.

Unlock your full potential with Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love – Anthony Kennada courses. Our meticulously designed courses are intended to help you excel in your chosen field.

Why wait? Take the first step towards greatness by acquiring our Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love – Anthony Kennada courses today. We offer a seamless and secure purchasing experience, ensuring your peace of mind. Rest assured that your financial information is safeguarded through our trusted payment gateways, Stripe and PayPal.

Stripe, known for its robust security measures, provides a safe and reliable payment process. Your sensitive data remains confidential throughout the transaction thanks to its encrypted technology. Your purchase is fully protected.

PayPal, a globally recognized payment platform, adds an extra layer of security. With its buyer protection program, you can make your purchase with confidence. PayPal ensures that your financial details are safeguarded, allowing you to focus on your learning journey.

Is it secure? to Use of?

• Your identity is kept entirely confidential. We do not share your information with anyone. So, it is absolutely safe to buy the Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love – Anthony Kennada course.
• 100% Safe Checkout Privateness coverage
• Communication and encryption of sensitive data.
• All card numbers are encrypted using AES with a 256-bit key at rest. Transmitting card numbers occurs in a separate hosting environment and does not share or store any data.

How can this course be delivered?

• After your successful payment this “Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love – Anthony Kennada course”, Most of the products will come to you immediately. But for some products were posted for offer. Please wait for our response, it might take a few hours due to the time zone difference.
• If this occurs, please be patient. Our technical department will process the link shortly after, and you will receive notifications directly via email. We appreciate your patience.

What Shipping Methods Are Available?

• You will receive a download link in the invoice or YOUR ACCOUNT.
• The course link is always accessible through your account. Simply log in to download the Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love – Anthony Kennada course whenever you need it.
• You only need to visit a single link, and you can get all the Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love – Anthony Kennada course content at once.
• You can choose to learn online or download for better results, and you can study anywhere on any device. Please ensure that your system does not enter sleep mode during the download.

How Do I Track Order?

• We promptly update the status of your order after your payment is completed. If, after 7 days, there is no download link, the system will automatically process a refund.
• We value your feedback and are eager to hear from you. Please do not hesitate to reach out via email us with any comments, questions and suggestions.