Joint Ventures: From Mediocrity to Millions – Jay Abraham

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FOREWORD BY JAY L. ABRAHAM

YOUR JOINT VENTURE DEAL-MAKING “JUMPSTART”

SECTION ONE: MAKING THE CASE FOR JOINT VENTURES

CHAPTER ONE: A LIFE-CHANGING SECRET

• The Case Of The Missing Boxers” Saves YOU From Joint Venture Blunders
• What Does Tom Sawyer Know That You Don’t?
• What Is A Joint Venture? (The Answer Is Deceptively Simple, Yet Unbelievably Powerful!)

CHAPTER TWO: THE INCREDIBLE VALUE OF JOINT VENTURES

• The “C” Word – How It Can Annihilate Your Efforts
• Why Joint Ventures Are Bumping Mergers As Your Best Strategy
• You Can’t Argue With Success: The JV Stats YOU Should Know

CHAPTER THREE: THE WORLD AT YOUR DOORSTEP

• Why JVs Are The Ultimate Tactical Lever
• Harness The Power of “O.P.M.” – Other People’s Money
•  How To Make Your Joint Ventures Deliver A Ton Of “Cluck For The Buck”
• How You Can Build Your Own JV Empire
• 11 Ways Joint Ventures Make YOU The Big Winner
• 44 Additional Reasons Why Joint Ventures Can Make You A Small — Or A HUGE — Fortune
• The Many JV Perks That Can Be YOURS (And Slippers Are Only One!)
• A “Candy Store” Of Resources Awaits You

CHAPTER FOUR: WELCOME TO MY WORLD… WAYS TO USE JOINT VENTURES

• Turn Unused Assets Into Your Windfall
• Mega-Successes Want To Share Their Secret With YOU!
• How You, Too, Can Pull Rabbits From A Hat
• A Cornucopia Of Opportunity Is Yours For The Taking

SECTION TWO: THE JOINT VENTURE MINDSET

CHAPTER FIVE: THE FUNDAMENTALS

• Here’s The Good News: You’ve Never Really Lost Your Creativity!
• How You Can Turn One Person’s Distress Into Your Mutual Bonanza
• You Can Easily Learn To Be A MASTER Joint Venturist — Here’s How

CHAPTER SIX: THE POWER OF LEVERAGE

• Don’t Be Fooled By The Dark Side Of Leverage
• The “Flip Side” Of Leverage Keeps You On High Ground
• CHAPTER SEVEN: YOUR CREATIVE GENIUS
• How To Unleash YOUR Creative Genius
• Why You Can — AND SHOULD — Make The Rules

CHAPTER EIGHT: FINDING THE DEAL

• Discover Your Money Connection, And Unearth Riches
• Put “The Perpetual Motion Remodeling Machine” To Work For YOU
• Visualizing The Concept Will Line People Up Behind YOUR Venture
• With Control, Understanding, And Mastery Of The Deal… YOU Call All The Shots

CHAPTER NINE: HIGHEST AND BEST USE

• Time Is Always Of The Essence – The Tenet That Works In YOUR Favor
• How Prioritization Amplifies Your EVERY MOVE
• Outsource Your Way To Massive Wealth
• How The Mythical “The Man For All Seasons” Sabotages Your Life
• “Home, James…” – Two Golden Words That Can Super-Charge Your Day

CHAPTER TEN: VIABILITY

• How You May Be Diluting Your Own Hard-Won Success
• The Low-Hanging Fruit Yields Your Sweetest Rewards
• How You May Be Setting Your Prospects Up For The Big Fall
• Don’t Be Fooled By The Online Marketing Fantasy

CHAPTER ELEVEN: DOABILITY

• How To Find YOUR Match Made In Heaven
• How Your Prospect’s “Worst” Problem Can Be Your BEST FRIEND
• “Access + Affinity + Delivery = Perfect Setup” – Your Infallible Success Equation
• HEED THIS WARNING SIGN: “Spikes May Cause Severe JV Damage…”
• Know EXACTLY When Financing Your JV Makes Irrefutable Sense
• What YOU Can Learn From A Hooker
• Tie Up The Rights, Then Test The Venture – Your Path To Prosperity
• The Well-Worded Opener That Will Seal Your Deal

CHAPTER TWELVE: DISTRIBUTION NETWORKS

• Why You Should NEVER “Settle” For One-Shot Deals
• Get The Deal By The Tail – And YOU Can Wag The Dog!
• Wearing Two Hats Can Double Your “Take”
• Why YOU Have An Edge Over ANY Finance MBA

CHAPTER THIRTEEN: CREATIVE COMPENSATION, CREATIVE DEALS

• The Dollars and “Sense” Reality That Works In Your Favor
• Why Distribution Is Your Key To Unlimited Wealth
• Learn The Secret Of The Real Estate “Masters”
• How To Craft The Contract That Bridges Crucial Gaps And Protect YOUR Interests
• Why Establishing Your “Payday” Keeps The Wheels Turning
• “Every Last Penny”– The Adage That May Dilute Your Efforts
• When To Expect “An Open Book” – And What To Do When It’s Closed
• How To Keep Your Deal On The Straight And Narrow Path
• How You’ll Know When It’s NOT About Money
• Anything’s Up For Grabs – Your “Unlimited Options” Mantra
• The Million-Dollar Question: “Who Has What YOU Want?”

CHAPTER FOURTEEN: LET’S TALK ENDORSEMENTS

• When “He Said, She Said” Is A GOOD Thing For Your Deals
• Know When You Need Celebrity Endorsement – AND When You DON’T
• How To Harness The Power Of Capital Investment
• How To Tap Into ”The Mother Lode”
• Instant Credibility Can Be YOURS – Here’s How
• The Psychology

Here’s How to Get Started…Finding the Right Endorsers to Promote You and Product or Service

How to Sell The Concept to The Endorser 

Key Point: Endorsements are NOT a One Shot Deal—Structure Them As a ongoing Relationship, Profit Center, Revenue Stream 

How Much Affinity Does this Endorser Have? 

From Concept to Offer 

If Your Business is a Start-Up? 

What Do Potential JV Partners Look For? 

“I Found a JV Partner! — How Should I Compensate Them?” 

The Value of Names and E-Mail Addresses 

Compensation as Motivation 

Letters of Agreement 

The Hardest Part and the Key To Success 

Commitment 

How To Get — AND STAY — Squarely In The Middle Of Your Deal

CHAPTER FIFTEEN: NON-LINEAR THINKING

• Thinking “Out of the Box” Opens The Vault
• The Diving Board Model – A “Springboard” To Disaster
• How The Power Of The Parthenon Supports Your Modern Empire
• Licensing Successful Processes Extends Your Reach – And Explodes Your Results

SECTION THREE: THE “HOW TO’S” OF JOINT VENTURE PRESENTATIONS

CHAPTER SIXTEEN: TARGETING PROSPECTS

• How To Know When To Enlist The Competition
• When To Target The Big (And Not-So Big) Fish… And How To Know The Difference
• Opening The Dialogue 101 – Your Wealth-Building Primer
• Why Your Communications Should Literally DROWN In Confidence
• How To Capture The Perfect Tone For Your Proposals
• How To Know When To “Play Your Ace”
• Why Personal Contact Is Absolutely Indispensable
• “It’s All About Them” – Words You MUST Live By
• How To Reach The Finish Line… One Step At A Time
• How To SUPER-GLUE Your Prospects To YOUR Goals
•  A Simple Test Could Reveal This Classic Win/Win

CHAPTER SEVENTEEN: WHY DO GOOD IDEAS BITE THE DUST

• What To Do If Your Proposal Is STILL Refused
• How To Eliminate The Risk For Your Prospect And Smooth Your Path To “Yes!”
• How To Keep The Deal Moving

CHAPTER EIGHTEEN: THE MOST COMMON MISTAKES JV BEGINNERS MAKE

• Common Mistake #1: Dwelling Too Much on the Theory
• Common Mistake #2: Not Knowing How to Communicate
• Common Mistake #3: Biting Off More Than You Can Chew
• What A Crash Course For An “Olympic Hopeful” Can Teach YOU
• Why Mentorships Can Be INVALUABLE
• How Overextending Your Capabilities Send You Into A Tailspin
• Why I’m Happy To Tell YOU… “Yes, Even I Make Mistakes!”
• What To Do If Your Joint Venture Falls Flat
• How To Make Progressive Communications YOUR Key To The JV Kingdom
• Put The Awesome Power of Collaboration To Work FOR YOU
• Case Studies Put Experience Under YOUR Microscope
• Discover These Four Keys to YOUR JV Success
• “You Only Have Two Hands…” And How That CAN’T Hurt You!
• Make The Sky YOUR Limit
• What The “Jay Abraham School of Franchising” Has To Teach YOU
• How The JV Mindset Unleashes Your JV Empire
• How Many Small Victories Will Balloon Your Joint Venture Success

SECTION FOUR: REACH FOR THE STARS

CHAPTER NINETEEN: MY RECOMMENDATION TO YOU

• How Reverence For Your Contribution (Or Lack Thereof) Will Make Or Break Your Deal
• How To Stay On The RIGHT Side Of A Very Fine Line

CHAPTER TWENTY: THE STRATEGY OF PREEMINENCE

• Why You MUST Know The Difference Between Giving Information And Giving Advice
•  Why It’s YOUR Job To Help Provide Focus
• Your Essential Success Secret: People Buy For Emotional Benefit
• Six Critical Questions to Ask Before You Do ANY Promotion
• 12 Words That Will Change Your Life Forever:
• Why You MUST Sell End Result, Not Steps to Get There
• Why “Show Me” Is More Powerful Than “Tell Me”
• Ways To Put Massive Success Within Your Prospects’ — AND YOUR — Grasp
• Why You MUST ALWAYS Make The Customer The Center of Attention

SECTION FIVE: YOUR JV “PEP TALK” (OR, “THE MOST VALUABLE PEP TALK YOU’LL  EVER RECEIVE”)

• The Curious Observation That May Change Your ENTIRE Outlook
• How Accepting Mediocrity Is KILLING Your Future
• Principle #1: There Are No Rules
• What Are Your Rules? (Your Own Answer May Surprise YOU!)
• Principle #2: Waking Up From Cultural Hypnosis And Mental Myopia
• How Looking Out Windows, Not In Mirrors Will Change Your Life
• Principle #3: It’s Easier To Make Large Leaps Than Little Steps
• Principle #4: Knowing How And Where To Invest Your Time
• Principle #5: Stepping Outside Of Your Box
• Principle #6: Turning Obstacles Into Opportunities
• Principle #7: Creative Emulation
• The Five Critical Factors Of Passion That Will Open Your Eyes
• The Entrepreneurial Mindset’s Twelve Elements – Why You Should Make Them Yours
• Are You A Charity?
• What You Can Learn From The FedEx Model
• Learn The Secret To My Own Success – The ONLY Three Ways To Grow A Business
• Your Most Revealing Question Are You Limiting Yourself?
• How The Power Of Relationships Builds Momentum FOR You
• Everyone Can Use A Push: How To Ensure That Others Are Furthering YOUR Goals
• Eight Power Principles That Will Guarantee Your JV Success
• The Eternal Value of Integrity: How It Focus Your Entire World
• The Essential Keys To Having A Good Reputation Deal With A Couple Of Issues:
• YOU Can Choose Your World

SECTION SIX: YOUR JV ASSET INVENTORY

• Let’s Define An Asset
• Your Skills List: The List That Will Open Your Eyes
• Your Knowledge List: YOU Are A Valuable Resource
• Your Relationship List: A List That Will Multiply Your JV Power
• Your Greatest Opportunity Is… (The Answer Will Surprise You!)
• How To Reframe Your World To Create Massive Success

SECTION SEVEN: THE PERFECT JV FIT

CHAPTER TWENTY-ONE: SCENARIO #1: BUSINESS OWNERS

CHAPTER TWENTY-TWO: SCENARIO #2: FOR EMPLOYEES

CHAPTER TWENTY-THREE: SCENARIO #3: MIDDLE-PERSON

BONUS/APPENDIX A: JOINT VENTURE DEAL MAKING PROPOSAL LETTERS

BONUS/APPENDIX B: JOINT VENTURE STRATEGY CONSULTATION TRANSCRIPT

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