Lisa Cherney & Lisa Sasevich – Cash Through Clarity

Lisa Cherney & Lisa Sasevich – Cash Through Clarity

Now here is just a taste of what you WILL get with the Cash Through Clarity Training and Coaching Program. You will learn how to:

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–    Finally discover and claim your Ideal Client—get this foundation right and all your marketing becomes easy. (Not knowing your Ideal Client IS a recipe for disaster… so avert it now!)
–    Tune in to your Ideal Client’s frequency, join their wavelength, and choose the words that inspire them to say “I need that!”
–    Laser focus your marketing so you attract more of the people you love to work with. (This involves learning how to say “no” to the ones you don’t, too!)
–    Walk away with THE juicy words for ALL these marketing pieces:

• Juicy websites
• Effective Juicy 30-Second Introduction
• Cool Opt-In Quiz/Assessment
• Powerful Headlines
• Catchy Talk Titles & Program Names
• Business Card (Make it a keeper!)
• Juicy Benefits
• Juicy Brochure/flyer words
• Bullets for sales page
• Posts on Facebook, LinkedIn, Twitter, etc.

Words for all sales conversations

–    Find your own authentic marketing voice instead of latching onto what someone else thinks ‘your market’ will like, or what will sell.

–    Discover your own “juicy” words, which you’ll immediately be able to incorporate into ALL your online and offline marketing materials (websites, brochures, sales letters, etc.) plus use them in your conversations with prospects and on the stage… AND in all your networking situations, too! Best part? It will feel SO natural and authentic! (Formulas and templates provided!)

–    Differentiate yourself from everyone else out there in your field.

–    Build your confidence and conviction in the value of what you’re offering, and raise your fees! Earn what you are worth, and what your Ideal Clients will be more than happy to pay you.

–    Develop your own unique Marketing Plan tailored specifically to you, your strengths and your Ideal Clients. (Stop listening to the “gurus” and searching for the “right” way! With this in place, you save time, energy and money. You get focused, maximizing results with less effort!)

–    Get the courage to charge what you are worth (and more). When you have the words to describe what you do for people, and you do it with confidence and conviction, something changes inside and you find yourself able raise your fees…a lot! (And when you don’t know how to describe what you do, you feel smaller, tend to discount or even give it away.)

–    Eliminate the guilt you have around other investments. Clients tell me over and over, “Working with you has made all my other investments pay off.” They are collecting dust because you are not clear. Get clear and you will now use all the programs you invested in. (Because it’s not YOU that’s the problem — it’s because you didn’t have clarity.)

–    Fine tune your product or service so it’s an exact match to your Ideal Client’s needs. (Accomplish this and you’ll have them crawling over broken glass to work with you!)

–    Simplify your marketing so you can focus precisely on where your Ideal Clients hang out—this will save you hours and hours, not to mention hundreds of dollars.

–  And, if you still have any concerns after the training, you have the opportunity to ask any remaining questions you might have in the final Group Coaching and Q&A call with me and my Head Juicy Marketing Coach.

Module 1 – Claim ’Em
Tune Your Marketing To Your Ideal Client’s Frequency,
So They Hear You & They Buy!

Differentiate between Target Market, Niche, and Ideal Client—get this and you’ll be streets ahead of your competition!
Discover how to uncover and claim your Ideal Client so you really know who you are targeting. (No more settling for less than your Ideal!)
Build your Ideal Client Profile so you can tune into their frequency, use the words they want to hear, and know where to find them.

Module 2 – Attract ’Em
Master This Marketing SuperPower &
Attract Your Ideal Clients Like Magic!

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Discover how to “get inside the head” of your Ideal Client, use their words, and inspire sign-ups.

Create headlines that attract your Ideal Client by applying Headline Questions of Attraction.

Create a quiz or assessment you can use on your business card, website and even when you’re networking—this is a marketing Super Power as good as being able to read minds!

Walk away with THE juicy words for ALL these marketing pieces:

• Juicy websites
• Effective Juicy 30-Sec/Elevator Pitch
• Cool Opt-In Quiz/Assessment
• Powerful Headlines
• Catchy Talk Titles & Program Names
• Business Card (Make it a keeper!)
• Juicy Benefits
• Juicy Brochure/flyer words
• Bullets for sales page
• Posts on Facebook, LinkedIn, Twitter, etc.
• Words for all sales conversations

Module 3 – Help ’Em

Confidently Express How You Help ‘Em So You Charge What You’re Worth!

Distinguish your product or service for your Ideal Client Group.

Determine the perfect Juicy Benefits that will attract your Ideal Clients.

Discover the antidote to “I can’t afford to work with you”. (It’s easier than you think)

Build your confidence and conviction in the value of what you are offering. (Without this, you’ll never be able to persuade your Ideal Clients to invest with you.)

Find the courage and confidence to charge what you’re worth (and more). No more discounting your fees — you’ll be able to start charging what you want AND your ideal clients will be happy to pay it!
Get “full of yourself” so people believe you can create the outcome for them!

Module 4 – Find ’Em
Easily Find Your Ideal Clients & Get The Maximum Impact
With The Least Amount Of Effort

Locate where your Ideal Clients are hanging out. (Imagine—no more wondering where they are, you’ll KNOW exactly where to find them!)

Strategize how you will show up there, in their hangout, and in such a way they won’t be able to resist working with you!

Find your Marketing Strategy Sweet Spot™ and maximize your efforts creating more free time. (After all, that is why you started your business in the first place!)

Discover your marketing “fun zone” (Yes marketing CAN be fun—let me show you how!)

Create your own unique Marketing Plan that focuses on your Ideal Client and your personal strengths and preferences. (You wouldn’t squeeze into someone else’s shoes… and now you won’t have to try to squeeze into anyone else’s marketing plan!)

BONUS: Pre-Work To Get You Started IMMEDIATELY

Diagnose and Cure Your “Multiple Ideal Client Personality Disorder”
Once And For All. Focus Gives You Freedom!
MICPD Diagnosis Kit ($297 Value)

This bonus training (that you will get right away upon reserving your spot) is designed to prepare you for our first call, “Claim ‘Em.”

Do you have Multiple Ideal Client Personality Disorder? Do you want to help everyone?

Is your head spinning with all the different types of people or organizations you can help?

Until you clearly choose a place to start, your success will be stalled. Follow our proprietary diagnoses formula and you will see more clearly than ever before – and your marketing will be more authentic – and therefore more effective than ever.

You’ll hear me coaching my VIP Juicy Marketing Clients – what better way to introduce you to the complexity of this “Claim ‘Em” process?

Listen in as I reveal several access points to diagnosing the puzzle of MICPD – from demographics, to products, to programs. Get concrete tools and words and messaging you can use right away within your marketing, in all areas (online and offline).

In the end, you get clarity, clients, confidence and cash.

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