![Ken Rutsky B2B Marketing Foundations Positioning 250x343 1 - eSy[GB]](https://easygif.digital/wp-content/uploads/2024/01/Ken-Rutsky-B2B-Marketing-Foundations-Positioning-250x343-1.png "Ken-Rutsky-B2B-Marketing-Foundations-Positioning-250x343-1")
Ken Rutsky – B2B Marketing Foundations: Positioning
Original price was: $30.00.$14.00Current price is: $14.00.
In StockDigital Download: You will receive a download link via your order email
Description
Buy Ken Rutsky – B2B Marketing Foundations: Positioning Course at esyGB. You will have immediate access to the digital downloads in your account or your order email.
B2B Marketing Foundations: Positioning
By: Ken Rutsky
Duration: 1h 4m
Released: April 30, 2018
Description:
Messaging is the fuel of your marketing efforts. Good messaging positions your brand for success. It distinguishes your offerings from the competition and helps customers understand your unique value. In this course, author, marketing consultant, and expert Ken Rutsky shows how to create powerful and effective messaging and positioning for B2B products and services. First, learn what targeting is and how it drives value. Then explore the difference between benefits and business value and find out how to craft effective benefits and positioning statements. The messaging Ken helps you create will communicate value more effectively, win customers, and grow your bottom line. Last but not least, Ken provides tips for engaging the rest of your team in your efforts and implementing your messages in the market.
Topics include:
- Targeting
- Category choice
- Building key messages
- Supporting key messages
- Creating a positioning statement
- Implementing your message
Contents:
- Introduction
- 1. Value Messenging Overview
- 2. Building Canditate Value Statement Benefits
- 3. Putting it Alltogether
- Conclusion
Author:
Ken Rutsky helps B2B offerings break through, achieve, and grow market leadership in new and existing markets.
Ken has spent 20+ years in B2B marketing roles, launching the Intel Inside broadcast co-op program in 1991 and the Internet’s first affiliate marketing program, Netscape Now, at Netscape from 1995-99. He has been CMO at several startups and has run network security marketing at McAfee and is the author of Launching to Leading, a definitive guide to breaking through and leading your market.
In the decade of his consulting practice, Ken’s clients—including FireEye, Nimsoft, and others—have generated over $6 billion of shareholder value through IPOs and acquisitions, while several others have reached private equity valuations of $1+ billion. His clients not only lead, they improve key sales and marketing metrics like leads to revenue and opportunities to close.
Get Download Ken Rutsky – B2B Marketing Foundations: Positioning at Forimc.net today!
Delivery Method
– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esy[GB].
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).
Thank You For Shopping With Us!
Buy the Ken Rutsky – B2B Marketing Foundations: Positioning course at the best price at esy[GB]. Upon completing your purchase, you will gain immediate access to the downloads page. Here, you can download all associated files from your order. Additionally, we will send a download notification email to your provided email address.
Unlock your full potential with Ken Rutsky – B2B Marketing Foundations: Positioning courses. Our meticulously designed courses are intended to help you excel in your chosen field.
Why wait? Take the first step towards greatness by acquiring our Ken Rutsky – B2B Marketing Foundations: Positioning courses today. We offer a seamless and secure purchasing experience, ensuring your peace of mind. Rest assured that your financial information is safeguarded through our trusted payment gateways, Stripe and PayPal.
Stripe, known for its robust security measures, provides a safe and reliable payment process. Your sensitive data remains confidential throughout the transaction thanks to its encrypted technology. Your purchase is fully protected.
PayPal, a globally recognized payment platform, adds an extra layer of security. With its buyer protection program, you can make your purchase with confidence. PayPal ensures that your financial details are safeguarded, allowing you to focus on your learning journey.
Is it secure? to Use of?
- Your identity is kept entirely confidential. We do not share your information with anyone. So, it is absolutely safe to buy the Ken Rutsky – B2B Marketing Foundations: Positioning course.
- 100% Safe Checkout Privateness coverage
- Communication and encryption of sensitive data.
- All card numbers are encrypted using AES with a 256-bit key at rest. Transmitting card numbers occurs in a separate hosting environment and does not share or store any data.
How can this course be delivered?
- After your successful payment this “Ken Rutsky – B2B Marketing Foundations: Positioning course”, Most of the products will come to you immediately. But for some products were posted for offer. Please wait for our response, it might take a few hours due to the time zone difference.
- If this occurs, please be patient. Our technical department will process the link shortly after, and you will receive notifications directly via email. We appreciate your patience.
What Shipping Methods Are Available?
- You will receive a download link in the invoice or YOUR ACCOUNT.
- The course link is always accessible through your account. Simply log in to download the Ken Rutsky – B2B Marketing Foundations: Positioning course whenever you need it.
- You only need to visit a single link, and you can get all the Ken Rutsky – B2B Marketing Foundations: Positioning course content at once.
- You can choose to learn online or download for better results, and you can study anywhere on any device. Please ensure that your system does not enter sleep mode during the download.
How Do I Track Order?
- We promptly update the status of your order after your payment is completed. If, after 7 days, there is no download link, the system will automatically process a refund.
- We value your feedback and are eager to hear from you. Please do not hesitate to reach out via email us with any comments, questions and suggestions.
Related products
-
Fashion Photography & Styling With Amanda Diaz
Welcome to an on-set learning experience built around creativity in fashion photography, makeup, styling, natural light, and retouching in Lightroom & Photoshop. This 25+ hour course is built around the essentials of conceptualizing various fashion photo shoots using available natural light and entry level camera gear. NEW: We now offer monthly payments through PayPal and Affirm at checkout for US based customers!
Original price was: $199.00.$47.00Current price is: $47.00. -
Here’s What You’ll Receive:
- The Niche Profit Full Control Training Program, including 8 full modules plus bonuses
- 8 Live Q&A Coaching Calls With Adam
- NPFC Templates, Worksheets & Checklists
- Adam’s $1 Million Dollar Niche Profit Swipe File
Original price was: $1,497.00.$132.00Current price is: $132.00. -
- Discover and capitalize on gaps in current search results.
- Evaluate how your site factors into the customer journey so you can get in front of missing segments.
- Create valuable, traffic-driving, on-page content that isn’t stock SEO copy.
- Identify fallen referral sources and reclaim their traffic and links.
- Fix and futureproof yourself against algorithm updates/penalties.
Original price was: $499.00.$61.00Current price is: $61.00. -
Picking a Channel and Building a Schedule
Managing and Amplifying Your ContentGoing all-in on one channel (to start)
You are likely a business run by 1 or 2 people max. You have limited time, and a limited budget. Your effort and marketing budget will be better spent on maximizing and becoming an expert in just one channel instead of trying to take on everything at once.Original price was: $997.00.$89.00Current price is: $89.00. -
DSo please close Skype, door, texts, messengers, etc We’ll also be playing a bit of a game, where at the end I’m going to ask you a question about today’s presentation, and then I’ll pick one out of everyone who answers it correctly and I’m going to give you a gift worth over $2000 if you get the answer right and I pick your name out of the list of folks who get the.
Original price was: $1,997.00.$124.00Current price is: $124.00.
