How the email-to-income formula works:

The industry average is that 1-3% of your subscribers will buy your product or service.

(Just to keep the math easy, I’m using the average estimate of 2% in the equation above.)

Let’s say you have 1,000 people on your list, and your product costs $300.

1,000 x 2% = 20 buyers

20 buyers x $300 product = $6,000 in sales

Now, what if you have 5,000 subscribers and send an email about that same $300 product?

5,000 x 2% = 100 buyers

100 buyers x $300 product = $30,000 in sales

You can see how exciting this is, right?

Because the more you grow your email list, the more you grow your income, too! This is exactly what I’ve experienced in my own business, and what you can expect to happen in yours.

But here’s what you need to keep in mind:

Not all email lists are created the same.

And to get results like the ones above (or even better!) you need to have a game plan in place to grow your list with the RIGHT people, engage with them in, and send emails that convert.

There is no one-size-fits-all way to grow your email list and master email marketing.

And if you try to grow your email list in a way that’s not aligned with your unique personality type, then you won’t be able to grow your email list as quickly as other people (or at all!).

Ever see those people whose businesses seem to take off over night? THIS is what they know that most people don’t: that the more you lead with your authentic personality (instead of trying to create a business just like everyone else), the more people will resonate with you…causing your business to thrive.

That’s why Email List Academy is different from

every other email marketing course out there…

You’ll start the course by taking my proprietary List-Building Personality Type Quiz to discover the unique way that YOU should grow your email list, based on your natural personality and strengths.

Then, throughout the course, you’ll get special step-by-step videos and worksheets specifically for your List-Building Personality Type to show you how to grow your email list in a way that is FUN, effortless, and utilizes your natural skills (instead of forcing you to use strategies that don’t resonate with you).

Email List Academy is a totally customized experience, just for you!

Growing and engaging with your email list works SO much better when you’re using a customized game plan that fits YOU instead of trying to copy strategies that may have worked for someone else, but wouldn’t be the best fit for your personality or skills.

Your list-building strategies should be just as unique as you are.

At this point, you might be wondering…

“But what about Instagram and Facebook?

Can’t I grow my following there instead of through email?”

Not-So-Harsh Truth: You don’t own Instagram or Twitter or Facebook.

Even if you get more followers on Instagram, unless you get those visitors on your email list, you don’t really have control over your business or following. Ouch.

Social media platforms can (and have) changed their policies and algorithms with ZERO notice, making it harder for you to reach the audience you’ve worked your butt off to build. (And I have friends who’ve taken HUGE revenue hits on days where these social media platforms have blackouts, algorithm changes, or close down altogether…remember Vine?!)

Frustrating = Understatement.

But with your email list you control EVERYTHING! And that list isn’t going ANYWHERE. So, even if Instagram changes their site so that only three people ever see your posts, you’ll still have an email list full of dedicated followers who read your emails and buy from your sales funnels.

Of everything you could be focusing on in your biz, your email list gives you the most freedom and control.

And instead of having to churn out brand new content everyday for social media, you can create automated email sequences and have them run on autopilot. You’re still building an engaged community (oftentimes, more engaged!), but in less time.

(I also firmly believe that receiving an email is endlessly more personal than reading an Instagram post.)

You can have hundreds of thousands of followers on social media and STILL be struggling to make ends meet.

But if you have even just 1,000 subscribers on your email list
there’s no reason you wouldn’t be able to make a full-time income.

Your income is directly correlated to how many people are on your list.

And that impacts how much freedom you have. Go on a trip, sleep in until 10am, close up shop early to spend the rest of the day with your kids… whatever freedom looks like to you, your email list will be able to give that to you.

Okay, great. Now the big question is…