Michael Thompson – Become a Memorable Storyteller

Earning Attention Is the Skill of the Future

When people see your name and know there’s a story coming that will make them see, feel, or learn something new, there’s little you can’t do.

Authentic and engaging communicators attract more professional opportunities. You also know they form deep, meaningful relationships as sparks fly when two people’s stories collide.

Attention. Trust. Loyalty.

These are the keys to influence. Sharing a memorable story—doing it again and again—requires a set of skills you can learn.

We’re here to teach you those skills.

Here’s the most important part: You have a story to share. We all do. And your story matters.

We know this isn’t always easy. Opening ourselves up to the world and saying, “This is me!” can be downright terrifying. People may criticize you, laugh at you, or, worse, pay no attention at all.

But it’s worth choosing to be the type of person who pushes through these insecurities. If we’ve learned anything on our own journeys, it’s that our fears, flaws, and scars are the very ingredients that build the strongest human connections.

If you learn how to unleash the power of a good story, you can transport people out of their day-to-day lives and bring them into a new world—a world that allows them to see their own life through a different lens.

Every time you manage to do this—take people on a journey that opens the door to possibilities—you’ve not only earned a follower, but a true friend.

We’ve designed a step-by-step plan to help you develop this timeless skill.

We’d like to hand this plan to you.

It will make you a more impactful writer—someone armed with the tools to write their future through our oldest and most powerful means of connection—a memorable story.

But before we do, it’s probably best we introduce ourselves.

Your Storytelling Sherpas

With 15 years of combined experience in the storytelling weeds, the two of us have received more than 75M+ views on our work, 500,000+ social media followers across various platforms, 200+ featured articles on Medium, and dozens of features in mainstream publications ranging from Fast Company and Business Insider to Thought Catalog and Mamamia.

Most importantly for you, through the six-figure publications we’ve run, one-on-one, and group coaching clients, we’ve assisted well over 1,000+ writers to grow their influence through the power of stories.

Introducing

Become a Memorable Storyteller

Join the two of us on this storytelling ride, and you’ll get an in-depth look at our best practices for writing engaging stories.

Here’s what you’ll learn when you join this experience:

• How to never run out of stories to tell, engage your readers, and leave them inspired.
• How learning to write engaging stories has allowed us both to be full-time creators, land interest from literary agents, and be featured in dozens of mainstream publications.
• How to take your career to the next level through the power of storytelling.

After this course, you’ll be armed with:

• Proven recipes to immediately hook readers as well as tips and tricks to keep them engaged through till the very last word.
• Best practices for how to tell your own story as well as other people’s stories.
• Proven storytelling frameworks including one we designed specifically for this course – “The 10Cs of Memorable Stories.”

Combine these elements, and you’ll get the 2 outcomes we want for you:

Better Writing Skills & More Career Opportunities

The Curriculum:

Become a Memorable Storyteller

The program is designed to be both easy to follow and instantly applicable. In addition to the modules which are conversation-based and much like listening to your favorite podcast, you’ll receive a detailed workbook housing our best practices and exercises to put your learnings into action.

As you progress through the modules, you’ll quickly notice tangible changes in your storytelling ability — and the people around you likely will too.

Module 1: Why Stories Matter

BAMS kicks off with the two of us discussing the role of stories in our lives while encouraging you to do the same.

Module 2: Who Are We?

It’s important to trust the people behind the course. Here, you’ll hear more about our 15 years of combined experience, backgrounds, and reasons why we do what we do.

Module 3: Become a Story-Collector

The external results of your stories are a direct reflection of the work you do behind the scenes. Here, will walk you through the exact ways we collect stories to ensure you’ll never run out of unique ones to share.

Module 4: Three Critical Questions to Ensure Any Story Lands

It’s impossible to be persuasive and be viewed as someone with conviction if you don’t have clarity on your “why” and “what” you want your readers to do after reading your stories. Here we will provide a very simple framework to ensure each story you write nets maximum results.

Module 5: How to Tell Your Own Life’s Stories

How do you write in a way that persuades readers to follow your journey? How do you sell yourself without having to market yourself? Here, Mike will peel back the curtain as to how he’s carved out a lane in not only Medium but publications like Business Insider of telling personal stories.

Module 6: How to Tell Other People’s Stories

What if you don’t have any stories to tell? What if you’re young and haven’t had that many experiences people would be interested in reading? Here, we flip the script and Nik will share his best practices for telling other people’s stories in a way that does them justice.

Module 7: Proven Storytelling Structures

There are times when you should look at where everyone else is going and do the opposite. When it comes to storytelling structures, don’t reinvent the wheel. Here we will walk you through various proven frameworks to begin or amplify your storytelling journey.

Module 8: How to Immediately Hook Your Audience

You’ve got a handful of seconds to grab your audience’s attention and bring them into your world. In this module, we will dive into proven introduction frameworks including “throwing readers immediately into the action.”

Module 9: How to Keep Readers in Flow

Good writers know how to engage readers, great ones know how to keep them reading till the end. Here we will discuss the “40-second rule” and various tips, tricks, and tools to keep your readers wanting more.

Module 10: How to End on a High Note Each Time

When writing online articles, you may be able to get away with a rushed conclusion. In stories, however, the ending is everything as it’s where you inspire people to take action or elicit specific emotional reactions. In addition to bringing readers full circle by linking the introduction to the conclusion, we will share our best practices to leave readers on a high.

Module 11: The 10 Cs Behind All Memorable Stories

The best part about becoming a strong storyteller is once you know the basics, you get to make your own rules. Here, for the first time, we will share a new framework that pulls all the learnings in the course together while serving as your storytelling cheat sheet for years to come.

Module 12: Conclusion

“Pray for a life of problems” or “Run into a chainsaw laughing”

Our parting words will inspire you to create your best stories going forward. Even though our takes on how to do this differ, they both encourage you to do it your own way. We both made a commitment to write our own future, and we hope you will too.