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Dhaval Bhatt – Product Manager Certification Course
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Dhaval Bhatt – Product Manager Certification Course
Learn Fundamentals of Product Management and Land a Product Manager Job
The Struggle and Why YOU Should Take This Course
When I first heard about product management,I wasted months trying to learn more about the field. Despite all of my efforts, I was completely lost and felt like I couldn’t break into a product role because:
- I had no prior experience in product management and was coming in from a completely different industry
- I had absolutely no idea what a product manager did on the job nor what skills were required
- I had no time nor guidance to figure out what resources I should be focused on learning from
- I wasn’t sure if the product manager role would be a good fit for me
- I had no idea how to answer product manager interview questions
- I didn’t have the insider tips on how to stand out as a candidate
After years of going through multiple rounds of product management interviews, landing multiple product management job offers, and coaching dozens of candidates on how to break into product management, I wanted to make sure that no one else had to go through the painful experience that I went through to land my first product job.
Since launch, PHQ’s Product Management Certification Course has helped 2500+ students around the world learn the most important fundamentals of product management and the insider strategies towards dominating interviews to land a product manager job.
Introducing PHQ’s Product Management Certification
The Product Management Certification Course will arm you with everything you need to know from: learning theessential fundamentalsof product management, creating your own PM project, and dominating your product management interviews.
Unlike other courses that just throw information at you, this course is highly interactive and every day, you’ll apply the fundamentals that you’ve learned to your own PM project so that at the end of the course week, you’ll have your own project to talk about during your PM interviews. After the course, you’ll also receive access to join the world’s largest Product Manager community on Slack where you can meet, chat with, and learn from thousands of PMs from all over the world.
How Are Other Students Liking the Course?
2500+ students with diverse backgrounds in social enterprises, law, finance, accounting, IT, consulting, engineering, design, and undergrad / MBA programs have already enrolled in the course from all around the world.
Our students come from companies like Google, Facebook, Apple, Airbnb, Amazon, IDEO, NBA (National Basketball Association), Spotify, WhatsApp, Atlassian, Headspace, Udemy, Hubspot, Microsoft, Adobe, Salesforce, eBay, Intuit, Paypal, Lyft, Fitbit, Pearson Education, Rakuten, Expedia, NerdWallet, Code for America, McKinsey & Company, Bain & Company, J.P. Morgan, Morgan Stanley, Workday, Collective Health, Ticketmaster, etc…
What are you going to get from this course?
- Over 70+ lectures, 6+ hours of content, 5+ downloadable PM templates, and exclusive interviews (more added over time) with product managers and product leaders in the industry!
- Learn key fundamentals of being a PM, how to dominate product manager interviews, and how to stand out as a candidate to land the job including topics like
- Apply fundamentals learned from this course to your own PM project every day!
- Access to downloadable templates used by actual Product Managers on the job!
- Learn the process of answering the most popular PM interview questions in order to stand out as a PM candidate!
- Earn a certificate of completion upon finishing the course
Your Instructor
Dhaval Bhatt
Primary Instructor: Dhaval Bhatt is a Product Management Leader who has spent 16 years as an engineer, founder, and product management leader. He previously founded an artificial intelligence company that won the IBM Global Entrepreneur Award, Google Spark Award, NVIDIA AI Inception Award, Strata-Hadoop Featured Data up, and Orielly Intel Featured AI up before being acquired by the Berkeley Data Science Group. He’s been a Sr. Product Owner for Data and Growth / Acquisition at Lifelock and he’s currently a Product Management Leader for Artificial Intelligence at Wells Fargo. He’s also an Instructor at UC Berkeley leading their immersive Data Science program.
Contributing Instructor: Kevin Lee is a contributing instructor to Product Manager Program. He was previously a Product Manager at AltSchool and a Sr. Product Manager at Kabam.
Course Curriculum
Program Pre-Work
- ProductHQ Introduction (5:35)
- Clarity Tool (7:37)
- How to Access ProductHQ Community (3:22)
The Learning Process
- The Process (2:56)
- Comments (5:03)
- Getting Feedback (1:24)
- Giving Feedback (3:37)
Identify Your Capstone Idea
- Capstone Project (3:17)
- How to Choose Your Capstone (10:42)
- Next Steps for Your Capstone
- Accessing Miro Boards (1:15)
- Making Your Assignments Accessible (0:52)
Module 1 – Goals
- PM Role (2:35)
- PM Skills and Traits (3:40)
- Importance of Frameworks (4:36)
- PM Frameworks (2:59)
- Jobs To Be Done (2:44)
- Blue Ocean Strategy (2:09)
- Porters Five Forces (2:59)
- Week 1 Assignment (4:54)
Module 2 – Users
- Design Thinking (2:24)
- Customer Journey Map (2:53)
- Week 2 Assignment (2:40)
Module 3 – Impact
- Value Proposition (3:14)
- Lean Customer Development (4:30)
- Mom Test (2:47)
- Your Product Story (6:41)
- Week 3 Assignment Part 1 (1:49)
- Segmentation (3:39)
- Targeting (3:27)
- Positioning (2:12)
- Product Life Cycle (3:41)
- Incentive (1:29)
- Week 3 Assignment Part 2 (2:56)
Module 4 – Define Success
- Product Analytics – 1 (5:43)
- Product Analytics – 2 (3:00)
- Product Analytics – 3 (3:58)
- Week 4 Assignment (1:36)
- In-depth Data Product Management Program
Module 5 – Ideation and Validation
- Ideation (8:31)
- Business Model Generation – 1 (6:48)
- Business Model Generation – 2 (3:54)
- Business Model Generation – 3 (1:57)
- Business Model Generation – 4 (6:48)
- Testing Business Ideas (9:23)
- Four Steps to Epiphany (5:05)
- Week 5 Assignment (2:42)
Module 6 – Negotiate
- Product Roadmap (6:11)
- Prioritization Framework (6:55)
- Pricing Models and Tactics (8:50)
- Stakeholder Management (7:57)
- Week 6 Assignment (1:24)
Module 7 – Go
- Design Principles (9:53)
- Development Methodologies (6:27)
- Technical Product Management (8:53)
- Incentive Lecture TPM Primer (1:24)
- Design Sprint (2:29)
- Wireframing (6:38)
- Prototyping (5:23)
- Usability Testing Overview (0:43)
- Conducting a Usability Test (6:12)
- Usability Test Script Template
Your Product Manager Certificate
- Your Product Portfolio (1:12)
- How to Get Your Certificate?
Beyond Day 7: Product Manager Interviewing and Recruiting
- Product Manager Resume Templates
- Standing Out as a Product Manager Candidate (6:12)
- How to Find Product Manager Jobs (10:18)
- Structuring Your Product Manager Resume (11:50)
- Product Design Question Walkthrough (7:11)
- Create a New Product Question Walkthrough (3:30)
- Improve an Existing Product Question Walkthrough (4:25)
- Favorite Product Question Walkthrough (3:43)
- Pricing a Product Question Walkthrough (5:12)
- Facebook Product Success Metrics Question Walkthrough (9:52)
- Real Case Study – Quora Product Strategy (12:14)
- Real Case Study: New Product Feature Recommendation (13:45)
- Optional Interview Questions Assignment (0:18)
Bonus Content
- Video Interview with Brittany Cheng, Product Manager at Yelp (8:34)
- Video Interview with Glen Chen, Product Manager at Macys.com (11:48)
- Audio Interview with Albert Wei, Director of Product at Scopely (15:45)
- Q&A Session Transcript with Jen Ruffner, Product Lead at Kifi, Former Product at Zynga, Linkedin, AOL, Myspace, Tagged
- Q&A Session Transcript with Nils Davis, Director of Product at Innotas
- Q&A Session Transcript with Justin Watt, Project Manager (Product Management Focus) at Metalab
- Q&A Session Transcript with Ken Norton, Product Partner at Google Ventures
- Q&A Session Transcript with Brandon Chu, Senior Product Manager at Shopify
- Q&A Session Transcript with Punit Soni, Former CPO of Flipkart & Advisor to Google
- Q&A Session Transcript with Brandon Chu, Sr. Product Manager at Shopify
- Q&A Session Transcript with Fernando Delgado, Former Sr. Director of Product Management at Yahoo
- Q&A Session Transcript with Ellen Chisa, VP of Product at Lola
- Q&A Session Transcript with David Cancel, CEO of Drift
- Q&A Session Transcript with Josh Elman, Partner at Greylock Partners
- Q&A Session Transcript with Jess Lee, Partner at Sequoia Capital & Former CEO at Polyvore
- Q&A Session Transcript with Zack Onisko, CEO at Dribbble
- Q&A Session Transcript with Jackie Bavaro, Head of Product at Asana
- Q&A Session Transcript with Hunter Walk, Partner at Homebrew
- The Product Manager Handbook
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