Dan Martell – Lightning Bolt Lead Gen Stack

Sound familiar?

You want to make an investment in marketing or something else to take some pressure off…

But when you look at your billing metrics…when you see the lack of cashflow…when you look at your Google calendar…

Your heart sinks to the bottom of the ocean and you start gasping for air:

Yeah, it’s gonna be another one of “those months”.

Does your calendar look like that?

Do you have a whole lot of Zoom calls with your team, but not enough demos to scale your MRR? Even though…

But when you look at their latest report in your marketing channel, all you see is:

• Lots of “things happening”…
• Social media and website being revamped (again)…
• Ad spend going up (as usual)…

All shine, but still an empty pipeline. Marketing stuff happening – but still NO DEMOS ON THE CALENDAR.

And as much as they tell you to “trust their process” and wait for them to “optimize the data for better targeting”…

You just can’t help but ask yourself…

“What am I even paying these guys for?!”

So you do what you always do. You roll up your sleeves, fire up the home laptop, and you start sending outbound emails at 8pm on Friday night.

You’ve got to fill the calendar, and fast. Your won deals are only bringing in enough to replace those churning…

And I bet just this month you got news from your customer success manager that one of your biggest clients hasn’t logged in, for WEEKS.

You rush to check your usage metrics in fear and disbelief…

And it’s true, you can see for yourself they’re not going to be around much longer…

It’s just a matter of time before they leave, and YOU lose another 10% of your MRR.

You’ve only got a few months left of runway before sh!t hits the fan…

You want your family to understand. You want your partner to understand you’re doing all of this for the future…

But it’s getting pretty bad. You’ve been trying to figure this out for YEARS, and STILL you’re pulling all nighters and neglecting everything else.

What if instead of that mess, you figured out lead gen, and you were getting messages from your co-founder saying:

You pull up your calendar and for the first time ever, you’re smiling ear to ear.

It’s FINALLY stacked full of sales opportunities…

You find yourself logging into ProfitWell to discover new MRR, every single day…

The numbers are different today than yesterday.

A few weeks go by, and you’re waiting for the things to trend down like they usually do…

You’re waiting for the opportunities to dry up…

But instead, you continue trending up and up! And you can’t help but wonder…

“Is this it? Have we FINALLY figured it out?”

^ This is your new normal…

And even more amazingly, you’re getting less demo requests from emails ending in @gmail.com and instead from emails ending in @company.com…

The same companies you’ve respected and dreamed of having as clients ever since you started.

And on team meetings, instead of tense conversations about “how to get more sales”…

Your new amazing problem is that your pipeline is TOO full. And you have to handle a massive onboarding…

You post a job for a new customer success person. And you also confidently publish a job post for that key marketing hire — excited and WILLING to invest the cash (not secretly worrying about how long you’ll be able to “afford” them).

You’ve finally bought your time back, you’ve finally achieved lead gen at scale…

And you can finally say YES:

Congrats. You can confidently take some time away without the guilt or paralysing fear of things going to hell while you’re away.

And THAT’s what building your SaaS should look like.

As a founder who has built a product that solves a real need in your industry…

You SHOULD be able to get in front of your dream prospect easily without hustling doing low-yield marketing activities…

And you SHOULD be able to steadily grow your MRR without burning through your existing network (for the third or fourth time), and working till 11pm after the family has gone to bed.

So why haven’t you? The answer may surprise you.