Ash Ambirge – The Magic Message Bootcamp: Nail Your Message & Find Your BIG IDEA

Does Your Message Sound Like a Mouthful of Jargony, Rambly Goop? (And You’re Like, Haha, Joke’s On You, I Don’t Even HAVE a Message, Champ.)

Trying to figure out how to package your work into one BIG IDEA can feel like mission impossible—especially if you’re just starting out and trying to get a grasp on what the heck you want to be known for. (And how on earth to describe it in a way that’s fresh, interesting, and succinct.)

Do any of the following sound like your current nightmare?

1. That whole 15-second pitch thing? Sounds more like a 10-minute ramble of doom.
You have a general idea of what you want to say, but you’re still missing clarity and it’s painfully noticeable every time you try to describe who you are and what you do. There must be a more elegant & powerful way to put this?! (PLEASE, LORD DICTIONARY.)

2. You tried writing the copy for your website, but HAHAHAH, (a) Torture, and (b) It all kinda sounds like a bigggg, meandering, long-winded digression.
“Welcome to my website, hardy har har har har!”—anndddd then you face palm. You’re lacking direction & succinctness, which totally happens to EVERYONE at this stage. When you don’t have a clear message, you end up wandering all around the page and your ideas get lost. (And so do your darling readers.)

3. You don’t want to sound like everyone else, but you also just don’t know what else to say to sound fresh, compelling & interesting.
You’re supposed to “differentiate yourself,” but how? Everything has been taken, or at least it feels that way. You worry you aren’t original enough to get noticed. But, you also don’t know how to solve that problem.

4. You’re totally overwhelmed by perfection paralysis.
Not being able to nail this is seriously getting in the way of your progress. You can’t move forward until you nail your messaging, but right now it feels like you might be waiting another 100 years before you finally figure out the perfect way to “word it.”

5. You’d rather eat giant, hairy cockroaches than read your own bio aloud.
Yup. Say no more. Writing about yourself only serves to highlight your own uncertainty about what in the living hell you are doing or why anyone should care.

Oh, and let’s not forget lucky number 6: Not being able to nail your messaging is delivering a serious blow to your confidence. Imposter syndrome is kicking in harder than ever, telling you that your business idea isn’t going to work out. But, that’s just because you haven’t figured out how to talk about that idea yet. But, once you do? All that confidence runs right back into your veins. Turns out, how you describe your work not only affects how valuable others perceive it as, but how valuable you perceive it as. Not being able to talk about your idea = massive source of imposter syndrome.

A Cohesive, Brilliant Message Will Rev Your Confidence, Crank Sales Up to 90mph & Make Customers Line Up Around the Block—But Without That Message, the Same Person Doing the Same Work, With the Same Level of Talent, Will S-t-r-u-g-g-l-e

Isn’t that the ugly, sebum-filled truth? (Ugh, sebum.)

A memorable, sticky message is often the missing piece of the puzzle: it doesn’t matter what you do, the way you package what you do is a game-changer. There might be one-hundred other people in your sphere who do the same exact thing as you, but you know who’s going to attract all the followers, fans & clients?

The person with the message that excites the most.

When you have an exciting, buzz-worthy message, it produces an instant chain reaction: way more Instagram followers, way more clicks, way more subscribers, way more interest in your work, way more clients, way more fanfare, way more word-of-mouth, way more reputation, and, of course, way more money.

Your messaging does the heavy lifting for you.

And you know what else happens when you have an exciting message that’s memorable & sticky & soundbite-able?

• On average, customers spend twice as much every year
• They recommend your stuff 1.5 times more!
• They’re wayyyy less price sensitive: they’re 2.3X more likely to pay premium rates—and not balk at the cost (a game-changer if you’ve struggled with push back for even basic invoices)
• Your brand gets shared all over the internet without you even having to do anything
• You get invited to speak, contribute, be on podcasts, dance with the wolves (that’s code for “attend fancy retreats in Norway”)
• Your reach explodes with far less effort—and zero ad spend, if you’re really hardcore
• And, your average annual revenue goes through the ROOF *makes sign with fingers*