10x Emails 2.0 – Copy Hackers

Description

Buy 10x Emails 2.0 – Copy Hackers Course at esyGB. You will have immediate access to the digital downloads in your account or your order email.

10x Emails 2.0

Get the strategies, techniques and templates to write emails that engage and sell

What’s included?

72 videos 29 files 2 text files

MODULE 1: Plan 10x emails

• All businesses are email businesses
• The 3:1 Rule
• 3 to 1 Planner.pdf
• The segmentation essentials
• Segmentation Worksheet.pdf
• A deeper look at segmentation
• Segmentation.pdf
• Segmentation Worksheet – Start Here.pdf
• How to plot a drip or lead nurturing campaign
• How to plot a drip or lead nurturing campaign (Part 2)
• Fibonacci Planner.pdf
• How to plot a drip or nurturing campaign.pdf
• How to structure the content of your drip campaign
• How to structure the content of your drip campaign (Part 2)
• PASOP Worksheet.pdf
• How to plot a SaaS onboarder
• How to write a SaaS email campaign.pdf
• Bag o’ emails
• Bag O’ Emails.pdf
• Newsletters: You need a USP
• Value Proposition Scorecard.pdf
• Newsletters: What should I write about?
• Newsletters: What should I write about? (Part 2)
• MODULE 1: Plan 10x emails: Quiz

MODULE 2: Write 10x emails

• How to use this module
• Copywriting essentials: From lines
• Copywriting essentials: From lines (Part 2)
• From Line Checklist.pdf
• Copywriting essentials: Subject lines
• Copywriting essentials: Subject lines (Part 2)
• Subject Line Formatting Checklist.pdf
• Email Subject Line Formulas.pdf
• Copywriting essentials: 1-to-1
• Copywriting essentials: 1-to-1 (Part 2)
• 1 to 1 Rule Checklist.pdf
• Copywriting essentials: AIDA
• Copywriting essentials: AIDA (Part 2)
• AIDA Worksheet.pdf
• Copywriting essentials: PASOP
• Copywriting essentials: PASOP (Part 2)
• PASOP Worksheet.pdf
• Copywriting essentials: How to be specific
• Copywriting essentials: How to be specific (Part 2)
• Storytelling: Why stories in email?
• Storytelling: Hooks
• Storytelling: Hooks (Part 2)
• Storytelling Checklist.pdf
• Storytelling: Voice
• Storytelling Checklist.pdf
• MODULE 2: Write 10x emails: Quiz

MODULE 3: 10x Copywriting Techniques

• How to use this module
• Bag of Tricks Cheatsheet.pdf
• Copywriting techniques: The open loop
• Copywriting techniques: The open loop (Part 2)
• Copywriting techniques: The Battlefield Principle
• Copywriting techniques: The Battlefield Principle (Part 2)
• Copywriting techniques: The CPTS Technique
• Copywriting techniques: The CPTS Technique (Part 2)
• Copywriting techniques: The Superman Principle
• Copywriting techniques: Future pacing
• Copywriting techniques: Future pacing (Part 2)
• Copywriting techniques: The Even If Technique
• Copywriting techniques: The Even If Technique (Part 2)
• Copywriting techniques: Loss aversion
• Copywriting techniques: Loss aversion (Part 2)
• Copywriting techniques: Urgency
• Copywriting techniques: Scarcity
• Copywriting techniques: Ask for what you want
• MODULE 3: 10x Copywriting Techniques: Quiz

MODULE 4: Optimize 10x emails

• How to use this module
• Test your opt-in bait
• Why your opens and clicks suck
• Why you don’t always have to sell hard
• A/B testing
• INTERVIEW: Ry and Jo talk about common email mistakes
• INTERVIEW: Ry and Jo talk about personalization
• INTERVIEW: Ry and Jo talk about measuring your email copy’s success and The 10x Goal
• MODULE 4: Optimize 10x emails: Quiz

BONUS: How to find your message

• How to find your message: Surveying
• How to find your message: On-site polls
• How to find your message: Review mining
• Amazon Review Mining Worksheet.docx
• How to find your message: Interviews
• Competitor content audits
• Content Audit.pptx
• The 5 stages of awareness
• What stage of awareness is my visitor in?

BONUS: Recorded workshops and bonus training

• Plan a SaaS onboarding campaign (presented live Wednesday, August 3 from 9am to 12pm PDT)
• How to plan your SaaS email campaign.pdf
• Write a SaaS onboarding campaign (presented live Tuesday, August 9 from 9am to 12pm PDT)
• How to write your SaaS email campaign.pdf
• Plan a sales email campaign (presented live Thursday, August 11 from 9am to 12pm PDT)
• Sales Workshop 1.pdf
• Write a sales email campaign (presented live Monday, August 15 from 9am to 12pm PDT)
• Sales Workshop Part 2.pdf

Resources

• All 10x Emails worksheets, cheatsheets, checklists and templates
• Tools to make emails perform insanely well
• Tools for more opt-ins and landing pages
• Templates
• How to use Drip to send better sequences
• Bonus: Automation Masterclass: The Hickman-Schwartz Recording of 2016

Office Hours Recordings

• Session 1: Sales Emails
• 10x Emails Office Hours #1.pdf
• Session 2: SaaS Emails
• Session 3: SaaS Emails
• Session 4: SaaS Emails

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